Beauty and Personal Care in Kunming

April 2017

Kunming is known as “Spring City“ with huge temperature differences between day and night, which result in hydration and moisturisation becoming the key demands for skin care products. Influenced by historical customs, application of natural herbal and botanical products is widely accepted by consumers in Kunming in beauty and personal care products. Moreover, beauty specialist stores is the most prevalent channel in Kunming for beauty and personal care products.

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Our Beauty and Personal Care highlights the most recent trends and developments in 6 major industries. This major new product line analyses business opportunities and challenges that exist for these industries at a city market level. 
Beauty and personal care in Kunming
City profile: Well known for natural resources and highland climate
Consumer profile: Disposable income, consumer expenditure , lifestyle
A typical daily regime
Key findings
Moisturisation and hydration: K ey demands in mass facial care
Moisturisation and hydration: Popular product s (except facial care)
Natural concept: Historical usage of herbal ingredients
Natural concept: Wide application in beauty and personal care
Beauty specialist stores: Location advantage and affordability
Beauty specialist stores: Fashionable products available
Dermocosmetics : Fuelled by both domestic and international brands
Dermocosmetics : Effective distribution channels
Yunnan Baiyao Group Co Ltd
Panlong Yunhai Pharmaceutical Corp
Yunnan Oriental Anti-Aging Biotechnology Co Ltd
Key takeaways


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