The social structure of Lucknow is largely traditional. Most women are homemakers and do not have a strict beauty regime as. However, as the migrant workforce rises and women find employment, demand for beauty products, such as lipstick and compacts, is rising. The city is also seeing a surge in professional grooming salons, catering to demand during festive seasons and for occasions such as weddings, birthdays and parties.
Consumers have a wide choice in terms of retail channels for beauty and personal care products. Colour cosmetics, such as lipsticks, lip gloss, nail polish and eye liners, are available in local independent retailers. Hypermarkets, supermarkets and department stores are the preferred channels for the working population, owing to their expansive product portfolios, with a wide range of options to choose from. The city also has a large number of beauty specialist retailers, such as The Body Shop and Health & Glow.
Even with the growing number of modern trade stores and e-commerce, local beauty retailers continue to hold their ground. Trust and proximity are the key factors driving consumers to these shops. Local beauty retailers have an awareness of consumer preferences, enabling them to sell products that meet customers’ requirements.
Weather and special occasions are crucial influencers of sales of beauty products in Lucknow. During the summer, demand for sun cream for women and talcum powder for men rises in the city. Expenditure on beauty products increases during festivals such as Navratri, Diwali and Eid, with volume sales being boosted by discounts offered by beauty specialist retailers.
Demand for herbal products is increasing in the city, driven primarily by rising awareness of health and the impact of chemicals on the body. As a result, the city has witnessed growth in both national and local beauty retailers in this area, such as The Body Shop and Oordhavakeshini Enterprises, which cater to consumer demand for more “natural” products.
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