In 2018, beauty and personal care achieved moderate current value growth, mainly in response to the stable performance of the bigger beauty and personal care categories, particularly mass fragrances, bath and shower and hair care, particularly styling agents and shampoos. These large beauty and personal care categories witnessed significant levels of innovation, resulting in frequent new product launches, which helped them to achieve solid performances in 2018.
Beauty and personal care is an industry which sees significant innovation and research, resulting in frequent key new product launches in the market each year. This positively impacts the performance of beauty and personal care.
Dominating beauty and personal care in 2018 were international companies and their respective brands, led by Coty and L'Oréal Groupe, which ranked first and second respectively. Major competitors and category leaders are typically global companies which manage complex beauty and personal care brand portfolios which are extremely popular and recognised globally.
Traditional grocery retailers is still the dominant distribution channel in retailing in Macedonia. Nonetheless, when it comes to beauty and personal care, distribution of these products in Macedonia is now increasingly through modern grocery retailers, particularly supermarkets.
Over the forecast period, beauty and personal care is set to continue growing; albeit current value growth is set to be slightly slower due to multiple factors negatively impacting the industry and limiting its future growth prospects. One of the main factors is the saturation and maturity of the most significant categories, particularly bath and shower, hair care, fragrances and colour cosmetics.
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Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.