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City Market Report

Beauty and Personal Care in Mumbai

18 pages, Dec 2017

US$375

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Mumbai has a diverse population of various income groups which attracts demand for both mass and premium beauty brands. The influence of Bollywood and the fashion industry makes people experimental in nature and willing to try out new products making the city suitable for new product launches. Mumbai is a haven for make-up lovers and has a strong retail network selling BPC products in its huge malls, stand-alone beauty stores, small local stores and well-known historic street shopping areas.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Weather conditions strongly impact choice in beauty products

Due to humid and hot climatic conditions, perspiration is a significant issue for people in Mumbai. Hence, frequency of usage of bath and shower products is higher as consumers tend to take a bath twice a day. Consumers in the city also prefer lemon and menthol based variants as these provide a cooling effect to the body. Products such as prickly heat powder/talcum powder, non-greasy moisturisers and frizz control shampoos are also in demand.

Men’s grooming is gaining popularity

Influenced by the professional and business environments, the importance of grooming among men is increasing in the city and this is not simply restricted to usage of deodorants, pre- and post-shave needs but also products such as facial moisturisers with special attributes such as fairness creams and dark spot reduction creams, oil-control face wash, shower gels, hair styling gels etc to improve their presentation and personal hygiene.

South versus rest of Mumbai divide creates two distinct opportunities

The wide gap in income between residents in South Mumbai and other suburbs is also reflected in the city’s heterogeneous demand for BPC products. South Mumbai, the richest urban area in the country, is quite progressive and on-trend in self grooming and splurging on luxury brands. Residents of other areas represent a mixed group of consumers who prefer a mix of high-end and masstige brands or some who always opt for mass BPC brands.

Mumbai is an attractive platform for brand launches

Mumbai aligns with a sort of effortless style and glamour and its meticulousness in beauty care regimes and enthusiasm for quality beauty products, attracts various national and international brands to choose Mumbai to launch new products. Consumers being experimental in nature, tend to try out new products which makes Mumbai a preferred destination to launch or test market new products.

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Introduction

Mumbai: Financial capital of India

Beauty and Personal Care in Shanghai

Consumer profile: Aware, fast-paced and well-groomed

A typical daily regime

Key findings

Climate largely shapes city’s beauty and personal hygiene regimes

Professional salon and spa services are becoming prominent

Men’s grooming is a serious business

Choices in men’s grooming aplenty

Stark division exists between South and rest of Mumbai

Beauty retail influenced by South/rest of Mumbai divide

Mumbai: Popular launch pad for beauty products

Mumbai is a favourite city for global beauty companies

BBLUNT

Beauty Centre group

The Soap Opera Company

Key takeaways

Why buy this report?

Want to find out more about this report?

Request more information

Euromonitor International

Euromonitor International

Megatrends

City Market Report

Beauty and Personal Care in Mumbai

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Weather conditions strongly impact choice in beauty products

Men’s grooming is gaining popularity

South versus rest of Mumbai divide creates two distinct opportunities

Mumbai is an attractive platform for brand launches

Want to find out more about this report?

Table of Contents

Introduction

Mumbai: Financial capital of India

Beauty and Personal Care in Shanghai

Consumer profile: Aware, fast-paced and well-groomed

A typical daily regime

Key findings

Climate largely shapes city’s beauty and personal hygiene regimes

Professional salon and spa services are becoming prominent

Men’s grooming is a serious business

Choices in men’s grooming aplenty

Stark division exists between South and rest of Mumbai

Beauty retail influenced by South/rest of Mumbai divide

Mumbai: Popular launch pad for beauty products

Mumbai is a favourite city for global beauty companies

BBLUNT

Beauty Centre group

The Soap Opera Company

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Beauty and Personal Care in Mumbai

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Weather conditions strongly impact choice in beauty products

Men’s grooming is gaining popularity

South versus rest of Mumbai divide creates two distinct opportunities

Mumbai is an attractive platform for brand launches

Want to find out more about this report?

Table of Contents

Introduction

Mumbai: Financial capital of India

Beauty and Personal Care in Shanghai

Consumer profile: Aware, fast-paced and well-groomed

A typical daily regime

Key findings

Climate largely shapes city’s beauty and personal hygiene regimes

Professional salon and spa services are becoming prominent

Men’s grooming is a serious business

Choices in men’s grooming aplenty

Stark division exists between South and rest of Mumbai

Beauty retail influenced by South/rest of Mumbai divide

Mumbai: Popular launch pad for beauty products

Mumbai is a favourite city for global beauty companies

BBLUNT

Beauty Centre group

The Soap Opera Company

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

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