Beauty and Personal Care in Russia
COVID-19 impact on beauty and personal care
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
Summary 1 Research Sources
Baby and Child-Specific Products in Russia
Stockpiling boosts sales, however, only baby wipes and nappy (diaper) rash treatment record growth
Baby and child-specific sun care products suffer, as lockdown limits holiday occasions
Johnson & Johnson leads the landscape, however, share is lost to cheaper alternatives
The economic recession continues to impact consumers buying habits
Declining birth rates force players to expand into older children's products
COVID-19 boosts the health trend, creating opportunity for natural products
Table 11 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025
Bath and Shower in Russia
The interest in hygiene boosts sales, however, pampering products suffer
Rising concern for hand hygiene drives double-digit growth for liquid soap
Avon retains its lead in 2020, however, the popularity of value-packs dampens its share
The ongoing interest in hygiene boosts sales for body wash/shower gels and bar soaps
Natural and eco-friendly offerings shape innovation across the forecast period
E-commerce grows, aligning to the economising and convenience trend
Table 22 Sales of Bath and Shower by Category: Value 2015-2020
Table 23 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 25 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 26 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 28 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
Colour Cosmetics in Russia
Home seclusion and limited availability leads to a decline in sales
Nail products drive positive growth, with the closure of salons boosting sales
Players focus on digital strategies to boost consumer engagement during home seclusion
Sales recover, however, ongoing price sensitivity dampens growth
Growth is low as consumers increasingly move from colour cosmetics to skin care
Added skin care features are on the rise as players respond to consumer demands
Table 31 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 35 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 36 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 37 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 38 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Deodorants in Russia
Home seclusion and reduced visits to the gym hamper growth
Consumers use spray deodorants as a substitute for fragrances during a price sensitive time
Unilever Rus OOO maintains its lead, as Rexona aligns to the dermocosmetic trend
Value growth makes a quick recovery, as premium deodorants record higher growth
Products with natural positionings gain ground over the forecast period
The rise of e-commerce continues as players invest in online strategies
Table 42 Sales of Deodorants by Category: Value 2015-2020
Table 43 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 45 NBO Company Shares of Deodorants: % Value 2016-2020
Table 46 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 48 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025
Depilatories in Russia
Home seclusion and price-sensitivity dampen sales for depilatories
Consumers switch to devices, as closed beauty salons stimulate at-home depilation
Procter & Gamble continues to lead as private label players gain ground
Improvements in razors boost growth as socialising returns
The development of digitalisation and omni-channel approaches
Modern, electronic alternatives threaten sales of depilatories
Table 51 Sales of Depilatories by Category: Value 2015-2020
Table 52 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 54 NBO Company Shares of Depilatories: % Value 2016-2020
Table 55 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 56 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025
Fragrances in Russia
Home seclusion, price sensitivity and reduced social interactions damage sales
Premium fragrances decline due to increasing price sensitivity
International players lead as smaller players leave due to mandatory labelling
Across the forecast period, premium fragrances record a stronger recovery
Premium unisex fragrances drive growth, having the opportunity to innovate and grow
Natural and organic offerings rise as launches focus on essential oils
Table 58 Sales of Fragrances by Category: Value 2015-2020
Table 59 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 60 NBO Company Shares of Fragrances: % Value 2016-2020
Table 61 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 64 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025
Hair Care in Russia
Working from home and a lack of social occasions dampen growth
Sales of mass hair colourants respond to consumers changing behaviours during 2020
L'Oréal Russia leads the landscape as sales increase for both L'Oréal Excellence and L'Oréal Paris Magic
Recovery aligns to the return of socialising, events and working away from home
Salon professional hair care posts the highest value growth
The health and wellness trend, boosted by COVID-19, shapes innovation
Table 66 Sales of Hair Care by Category: Value 2015-2020
Table 67 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 69 NBO Company Shares of Hair Care: % Value 2016-2020
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 71 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 72 LBN Brand Shares of Colourants: % Value 2017-2020
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 74 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 76 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025
Men's Grooming in Russia
Lack of socialising leads to reduced grooming, dampening sales in 2020
The beard fashion is reinforced by the lockdown period in Russia
Gillette Group OOO continues to lead men's shaving, increasing its share
Growth recovers, however, the trend for beards continues to stifle razor sales
Players respond to the increasing demand and interest in online channels
Eco-offerings develop in men's grooming, shaping innovation
Table 79 Sales of Men’s Grooming by Category: Value 2015-2020
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 83 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025
Oral Care in Russia
Sales benefit from heightened interest in health and hygiene
E-commerce benefits from lower price-points, as chemists/pharmacies lose share
Colgate-Palmolive retains its lead while smaller players increase their share
Electric toothbrushes and mouthwashes drive growth over the forecast period
Mouthwashes/dental rinses benefit from an increasing awareness of dental health
The health and wellness trend increases the use of natural ingredients
Table 88 Sales of Oral Care by Category: Value 2015-2020
Table 89 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 90 Sales of Toothbrushes by Category: Value 2015-2020
Table 91 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 93 NBO Company Shares of Oral Care: % Value 2016-2020
Table 94 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 96 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 97 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 99 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
Skin Care in Russia
Closure of non-essential stores and price sensitivity leads to a decline in skin care
Premium skin care drives growth, as facial cleansing wipes benefit from the focus on hygiene
L'Oréal Russia retains its lead, as dermocosmetic brands gain ground
Value recovery from 2021, driven by rising unit prices and a return to socialising
Natural and organic products are set to shape the landscape across the forecast period
Purchasing specific active ingredients becomes increasingly popular
Table 101 Sales of Skin Care by Category: Value 2015-2020
Table 102 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Skin Care: % Value 2016-2020
Table 104 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 106 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 107 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Sun Care in Russia
Lockdown restrictions and lack of tourism leads to a significant decline in sales
Mass after sun records the sharpest decline deemed unessential during 2020
Sun care remains a consolidated landscape, with top players improving their share
Premium options drive growth as consumers trust dermocosmetic offerings
Consumers knowledge of chemical and physical sun care creates an opportunity for growth
Baby and child-specific sun care suffers due to the low birth rate in the country
Table 112 Sales of Sun Care by Category: Value 2015-2020
Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 114 NBO Company Shares of Sun Care: % Value 2016-2020
Table 115 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 117 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Premium Beauty and Personal Care in Russia
Sales decline as home seclusion reduces the need for many areas of premium beauty and personal care
Premium skin care continues to drive growth despite the COVID-19 virus
Premium adult sun care, fragrances and colour cosmetics record significant declines
A return to socialising boosts recovery across the forecast period
Competition from skin care sees colour cosmetic players adapting their portfolios
Premium unisex fragrances boost sales as the demand for unisex scents increases
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
Mass Beauty and Personal Care in Russia
Mass bath and shower record growth, however, home seclusion damages sales
Deals and discounts are prevalent in mass beauty and personal care, dampening value sales
E-commerce sales grow due to changes in the retailing landscape
Value growth recovers, however, the economic recession continues to challenge sales
E-commerce grows as players invest more in their online presence
The growing trend for natural ingredients shapes product launches
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025