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Learn moreJun 2020
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The outbreak of COVID-19 in Russia is expected to have a significant impact on growth and sales for both mass and premium beauty and personal care in 2020. With social distancing and a lockdown in place during Q1 of 2020, with some consumers out of work, many Russians became increasingly price-sensitive, and therefore they reduced their purchases of beauty and mass personal care items, especially ones considered unnecessary.
As of 10 May 2020, Russia had seen around 1,900 deaths due to COVID-19 and 209,700 cases. Restrictions to prevent the spread of COVID-19 have been introduced gradually in Russia.
During 2019, there were no significant changes in beauty and personal care compared to the growth levels of 2018. Consumers continued to have low levels of disposable incomes, which led to less brand loyalty and more trading down, with players running frequent deals and discounts to boost their sales performance.
In 2019, beauty and personal care continued to be led by international player L'Oréal Russia, which benefited from leading colour cosmetics, skin care and sun care. L'Oréal Paris and Maybelline remained two top-selling brands in colour cosmetics, with the player launching skin product L'Oréal Paris Revitalift Filler during the year, as well as L'Oréal Paris Infallible Les Macarons, a liquid matte lipstick, and a concealer, L'Oréal Paris Infallible.
COVID-19 will lead to a significant decrease in growth for most areas of beauty and personal care, across both premium and mass products in 2020. However, as lockdown restrictions begin to get lifted and consumers start to socialise, previous buying habits, personal care and grooming routines will once more take place.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Beauty and Personal Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Russia for free (where applicable):
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.