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Country Report

Beauty and Personal Care in

Beauty and Personal Care in Russia

128 pages, Apr 2018

US$2,650

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Executive Summary

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Beauty and personal care slows down amidst ongoing economic hardship

The value performance of Russian beauty and personal care slowed down in 2017 compared to the previous year, due to many factors. In 2017, consumers’ disposable incomes continued to decline for the fourth consecutive year since the Russian economic crisis emerged in 2014, which negatively affected local purchasing power.

Personalisation, digitalisation and naturalness trends are among the most apparent

The green beauty movement increasingly penetrated Russian beauty and personal care at the end of the review period. An increasing number of consumers became aware of unhealthy chemical ingredients that can damage their health.

Fragmented competitive landscape is enriched with new brands

The competitive landscape continued to be fragmented at the end of the review period with the leading five players L'Oréal Russia, Gillette Group OOO, Avon Products ZAO, Kalina Concern OAO and Schwarzkopf & Henkel ZAO holding low combined value share. Multinational players enjoyed competitive advantages such as established brand images and high product quality, supported by strong research and development resources, as well as effective marketing and promotional activities, allowing them to maintain their leading roles in 2017.

Brands seek to meet growing consumer desire for natural products and multitasking

An increasing number of sophisticated products became available in the form of single-purpose products as well as multipurpose products that have either multiple functions such as 3-in-1 variants or sun protection creams with moisturising and anti-ageing properties. Therefore, Estée Lauder launched a new sun protection face cream Clinique SPF30 with Solar Smart + that triggers an anti-ageing repair process providing skin with a high level of protection against the ageing process and burning effects of UVA and UVB rays.

Beauty and personal care is expected to continue with stagnant performance

During the forecast period, beauty and personal care is set to experience a stagnant value performance. It will be conditioned by the possible continuation of the decline in consumers’ disposable incomes in the short term.

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Beauty and Personal Care Sample Report Beauty and Personal Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Beauty and Personal Care in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Beauty and Personal Care in Russia?
What are the major brands in Russia?
How are sales of mass versus premium beauty products evolving?
What are the key shifts in retail channel distribution?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Request more information

Beauty and Personal Care in Russia

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Russia

HEADLINES

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Government support of birth rates can have positive impact on baby and child-specific products

Popularity of child-specific products among adults support category’s growth

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Belita-Vitex launches multi-segmented natural product

Promotion using popular cartoon characters is gaining momentum

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Russia

HEADLINES

PROSPECTS

Growing health awareness trend encourages companies to focus on natural and organic ingredients

Segmentation in bath and shower to attract new consumers

Personalisation another important way to attract consumers

COMPETITIVE LANDSCAPE

Competitive landscape remains fragmented in bath and shower in 2017

Product diversification winning strategy for Faberlic

Television promotion remains popular within bath and shower

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Russia

HEADLINES

PROSPECTS

Consumers’ economisation among outstanding trends

Economisation drives innovations

Social media influences colour cosmetics in different ways

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

New brands enter Russia

Social media actively used for brand advertising

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Deodorants in Russia

HEADLINES

PROSPECTS

Natural trend penetrates deodorants

Specific features attract consumers

COMPETITIVE LANDSCAPE

International brands dominate deodorants in Russia in 2017

Private label’s value share remains insignificant within deodorants

Major deodorants players continue to rely on television advertising

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Fragrances in Russia

HEADLINES

PROSPECTS

Premium unisex fragrances fuelled by consumers’ interest in niche brands

Trading down supports mass fragrances with switching from premium

Large discounting by major retailers as attempt to revive sales of premium fragrances

COMPETITIVE LANDSCAPE

Inspired by growing popularity of niche fragrances, companies enter new brands

Companies significantly rely on television promotions

CATEGORY DATA

Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Russia

HEADLINES

PROSPECTS

Further segmentation gains in prominence in hair care

Natural and organic hair care witness notable growth

COMPETITIVE LANDSCAPE

Competitive landscape in hair care seeks to consolidate

Players invest in natural trend

Private label is too weak to hold significant share

CATEGORY DATA

Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Colourants: % Value 2014-2017
Table 66 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 67 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Mass Beauty and Personal Care in Russia

HEADLINES

PROSPECTS

Mass beauty and personal care benefits from low disposable incomes

Natural trend deeply penetrates mass beauty and personal care

COMPETITIVE LANDSCAPE

Competitive landscape in mass beauty and personal care remains fragmented

Private label remains low in mass beauty and personal care

CATEGORY DATA

Table 72 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 73 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 75 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 76 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Men's Grooming in Russia

HEADLINES

PROSPECTS

Trend for growing a beard leads to appearance of new grooming products

Development of premium men’s grooming is undermined due to unfavourable economic circumstances

COMPETITIVE LANDSCAPE

International players dominate men’s grooming

Retailers are active in bringing new brands to Russia

Specific features to attract new consumers

CATEGORY DATA

Table 78 Sales of Men’s Grooming by Category: Value 2012-2017
Table 79 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 82 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Oral Care in Russia

HEADLINES

PROSPECTS

Customisation and further segmentation increase in prominence

Naturalness trend gains momentum in oral care

COMPETITIVE LANDSCAPE

Competitive landscape in oral care remains consolidated

Oral care operators use growing digitalisation of society for promotion

CATEGORY DATA

Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Premium Beauty and Personal Care in Russia

HEADLINES

PROSPECTS

Premium beauty and personal care suffers from consumers trading down

Growing economic polarisation of Russian society supports premium beauty and personal care

COMPETITIVE LANDSCAPE

Multinationals continue to dominate consolidated premium beauty and personal care

Major beauty specialist retailers establish substantial discounts

CATEGORY DATA

Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Skin Care in Russia

HEADLINES

PROSPECTS

Fashion for Asian products supports consumer interest in facial care

Facial cleansers positively affected by consumer interest in micellar products

Personalisation, customisation and segmentation increase in visibility in skin care

COMPETITIVE LANDSCAPE

Skin care in Russia remains fragmented

In pursuit of uniqueness, retailers bring new brands to Russia

CATEGORY DATA

Table 106 Sales of Skin Care by Category: Value 2012-2017
Table 107 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 108 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 111 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 112 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 113 NBO Company Shares of Skin Care: % Value 2013-2017
Table 114 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 115 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 116 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 117 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 118 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 120 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Russia

HEADLINES

PROSPECTS

Consumer awareness of sunscreen types grows

Segmentation and customisation trends are evident in sun care

COMPETITIVE LANDSCAPE

Sun care remains consolidated in 2017

Multinationals dominate sun care

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2012-2017
Table 123 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 124 NBO Company Shares of Sun Care: % Value 2013-2017
Table 125 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 126 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 127 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 128 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Depilatories in Russia

HEADLINES

PROSPECTS

Popularity of advanced at-home hair removal devices/technologies may threaten depilatories

Women's pre-shave suffers the most

COMPETITIVE LANDSCAPE

Private label gains share within women's razors and blades

Competitive landscape remains highly consolidated

Trend for healthier products motivates companies to launch depilatories with more natural ingredients

CATEGORY DATA

Table 129 Sales of Depilatories by Category: Value 2012-2017
Table 130 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 131 NBO Company Shares of Depilatories: % Value 2013-2017
Table 132 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 133 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 134 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Beauty and Personal Care in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Beauty and Personal Care in Russia

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

SOURCES

Baby and Child-Specific Products in Russia

HEADLINES

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Government support of birth rates can have positive impact on baby and child-specific products

Popularity of child-specific products among adults support category’s growth

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Belita-Vitex launches multi-segmented natural product

Promotion using popular cartoon characters is gaining momentum

CATEGORY DATA

Bath and Shower in Russia

HEADLINES

PROSPECTS

Growing health awareness trend encourages companies to focus on natural and organic ingredients

Segmentation in bath and shower to attract new consumers

Personalisation another important way to attract consumers

COMPETITIVE LANDSCAPE

Competitive landscape remains fragmented in bath and shower in 2017

Product diversification winning strategy for Faberlic

Television promotion remains popular within bath and shower

CATEGORY DATA

Colour Cosmetics in Russia

HEADLINES

PROSPECTS

Consumers’ economisation among outstanding trends

Economisation drives innovations

Social media influences colour cosmetics in different ways

COMPETITIVE LANDSCAPE

No significant shifts amongst leading players in 2017

New brands enter Russia

Social media actively used for brand advertising

CATEGORY DATA

Deodorants in Russia

HEADLINES

PROSPECTS

Natural trend penetrates deodorants

Specific features attract consumers

COMPETITIVE LANDSCAPE

International brands dominate deodorants in Russia in 2017

Private label’s value share remains insignificant within deodorants

Major deodorants players continue to rely on television advertising

CATEGORY DATA

Fragrances in Russia

HEADLINES

PROSPECTS

Premium unisex fragrances fuelled by consumers’ interest in niche brands

Trading down supports mass fragrances with switching from premium

Large discounting by major retailers as attempt to revive sales of premium fragrances

COMPETITIVE LANDSCAPE

Inspired by growing popularity of niche fragrances, companies enter new brands

Companies significantly rely on television promotions

CATEGORY DATA

Hair Care in Russia