Beauty and Personal Care in Russia

Beauty and Personal Care in Russia

EXECUTIVE SUMMARY

Modest growth for beauty and personal care in 2018

Ongoing heavy discounting puts pressure on value sales

L'Oréal Russia leads beauty and personal care and further increases its value share

New product development driven by various trends

Beauty and personal care set to post a moderate performance

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Russia

HEADLINES

PROSPECTS

Unfavourable demographic trends pose a threat to the development of baby and child-specific products

Declining birth rate encourages companies to seek new target audiences

Promising future for natural and organic baby and child-specific products

COMPETITIVE LANDSCAPE

Companies seek to tap into the growing natural trend

Private label ranges continue to expand

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Russia

HEADLINES

PROSPECTS

Trading down and discounting adversely affect sales in bath and shower

Large pack sizes in strong demand

Growing demand for products with a natural positioning

COMPETITIVE LANDSCAPE

Direct sellers face a steep decline in sales

Companies actively launching bath and shower products with a natural positioning

CATEGORY DATA

Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Russia

HEADLINES

PROSPECTS

Growing discounting in colour cosmetics leads to a decline in sales

The boundary between premium and mass colour cosmetics is becoming blurred

Added-value features on the rise in colour cosmetics

COMPETITIVE LANDSCAPE

L'Oréal Russia leads colour cosmetics

Direct sellers lose value share

High number of new launches in premium lipstick

CATEGORY DATA

Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Deodorants in Russia

HEADLINES

PROSPECTS

Heavy discounting in deodorants hampers stronger value growth

Deodorants with a natural positioning continue to gain ground

COMPETITIVE LANDSCAPE

Unilever Rus maintains its leading position in deodorants

Celebrities used to advertise deodorants

New launches seen in men’s deodorants

CATEGORY DATA

Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Depilatories in Russia

HEADLINES

PROSPECTS

Category suffering from a shift to alternative hair removal methods

Economic difficulties affect value growth

Women’s pre-shave continues to suffer the most

COMPETITIVE LANDSCAPE

Competitive landscape remains concentrated

Online and social media marketing on the rise

CATEGORY DATA

Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Russia

HEADLINES

PROSPECTS

Premium fragrances drive sales

Category supported by heavy promotional activities

Niche fragrances continue to grow in popularity

COMPETITIVE LANDSCAPE

Launch of flankers a noticeable trend in 2018

International companies dominate fragrances

CATEGORY DATA

Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Russia

HEADLINES

PROSPECTS

Health and wellness an evident trend in hair care

Perms and relaxants projected to see the heaviest decline in value sales

Salon professional hair care posts the best performance

COMPETITIVE LANDSCAPE

Henkel Rus maintains its leading position in hair care

Natural product launches

Celebrities used to advertise and promote hair care

CATEGORY DATA

Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Russia

HEADLINES

PROSPECTS

Rational consumers and discounting hamper the growth of mass beauty and personal care

Growing natural trend becoming prominent in mass beauty and personal care

COMPETITIVE LANDSCAPE

L'Oréal Russia leads mass beauty and personal care

New product launches aim to tap into the natural and organic trends

CATEGORY DATA

Table 79 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 80 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 82 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 83 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 84 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Russia

HEADLINES

PROSPECTS

Men's post-shave suffers a further decline in value sales

Trading down and a fashion for beards contribute to a slowdown in growth for men’s razors and blades

Growing consumer interest in men’s toiletries

COMPETITIVE LANDSCAPE

Gillette Group leads men’s grooming

Beiersdorf ranks second in men’s grooming

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2013-2018
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 89 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Russia

HEADLINES

PROSPECTS

Oral care growth slows in 2018

Natural ingredients gaining momentum in oral care

Mouthwashes/dental rinses the best performing category

COMPETITIVE LANDSCAPE

Colgate-Palmolive (Russia) leads oral care but loses share

Manufacturers incorporate natural ingredients in new product launches

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2013-2018
Table 95 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 96 Sales of Toothbrushes by Category: Value 2013-2018
Table 97 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 99 NBO Company Shares of Oral Care: % Value 2014-2018
Table 100 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 102 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 103 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 105 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Russia

HEADLINES

PROSPECTS

Premium brands outperform mass ranges

Fragrances account for the majority of premium sales

Pharma brands gaining momentum

COMPETITIVE LANDSCAPE

L'Oréal Russia continues to lead sales

Premium pharma brands post strong growth

Customisation seen as a way to stand out from the crowd

CATEGORY DATA

Table 107 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 108 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 110 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Sun Care in Russia

HEADLINES

PROSPECTS

Sun care benefits from Russia hosting the 2018 FIFA World Cup

Baby and child-specific sun care to see slow growth

Sun protection remains the most established product type

COMPETITIVE LANDSCAPE

Dermocosmetic or pharma brands outperforming conventional alternatives

Sun care benefits from new products from dermocosmetic brands

CATEGORY DATA

Table 113 Sales of Sun Care by Category: Value 2013-2018
Table 114 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Skin Care in Russia

HEADLINES

PROSPECTS

Modest value growth expected in skin care

Expansion of skin care properties and growing segmentation

Natural and organic skin care products step into spotlight

COMPETITIVE LANDSCAPE

L'Oréal Russia leads skin care

Smart ingredients become more prominent in skin care

Growing demand for dermocosmetics

CATEGORY DATA

Table 120 Sales of Skin Care by Category: Value 2013-2018
Table 121 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 122 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 123 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 124 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 125 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 126 NBO Company Shares of Skin Care: % Value 2014-2018
Table 127 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 128 LBN Brand Shares of Basic Moisturisers: % Value 2015-2018
Table 129 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 130 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 131 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 132 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 133 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 134 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

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