Beauty and Personal Care in Shanghai

July 2017

Shanghai is known for its diversified and cosmopolitan culture. Consumers are increasing their purchasing of beauty and personal care products, not only basic skin care, but also more indulgent products, like fragrances and colour cosmetics. Greater consumer knowledge of beauty and personal care products has led to increasing attention being paid to niche brands, aided by growth in cross-border online retailing platforms.

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Our Beauty and Personal Care highlights the most recent trends and developments in 6 major industries. This major new product line analyses business opportunities and challenges that exist for these industries at a city market level. 
Shanghai: Consumer expenditure higher than the rest of the country
Consumer profile: Cosmopolitan, elegant and quality-focused
A typical daily regime
Key findings
“ Old k ela ” culture stimulates men’s grooming sales in Shanghai
Male consumers’ awareness is higher than other cities
Shrewd Shanghainese purchase premium brands overseas
Retailing price gaps between domestic and overseas channels
The search for in dividuality drives sales of niche brands
Individuality: Looking for country of origin
Creative marketing: Online live show platform stimulates sales
Creative marketing: “Korean wave” is a key trend
Shanghai Jahwa United Co Ltd
Shanghai Feiyang Cosmetics Co Ltd
Shanghai Huayin Co Ltd
Key takeaways


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