Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable plastic tubes, glass and PET in response to consumer demand for convenience. With growth in oral and skin care and niche categories such as men’s grooming and baby care, Asia Pacific is both an exciting and challenging region for packaging manufacturers.
Asia Pacific was the strongest performer globally with a 5% CAGR over 2008-2013. India, Indonesia and China in particular have seen an increase in demand for beauty products driven by growing purchasing power of consumers.
International brands, wider availability, pack option variety in both format and size, affordable pricing, convenient packaging and multi-functionality have attracted the growing middle class of India and China to invest in personal care.
India's heightened demand for toothpaste replacing traditional products for brushing has significantly contributed to the increase in sales of oral care and consequently squeezable plastic tubes. Key end-user skin care’s growth in India, Indonesia and China also boosted demand for user-friendly squeezable plastic.
Indonesia and China are seeing increasing demand for premium skin care, leading glass to be one of the strongest performers. Glass is not only being used now by premium brands but also mass to invoke a perception of quality.
Manufacturers launching new pack types have also put emphasis on pack sizes to meet value for money demand from Asian consumers, i.e. smaller packs to offer the cheapest cash outlay, and larger packs for savings in the long run.
Despite rigid plastic expected to increase its share through squeezable plastic tubes and PET, flexible packaging will remain the leading pack type due to its low cost and ease of use for smaller pack sizes.
Key niche categories enjoying significant growth are baby and child-specific products and deodorants. In particular, men's skin care and deodorants in India have seen a surge in demand, driven by aggressive campaigns using Bollywood stars.
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