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Strategy Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

Feb 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growth from India, China and Indonesia drives Asia Pacific to lead packaging demand in the global beauty and personal care industry. Manufacturers launch in innovative pack formats, sizes and functionality with leading pack types of squeezable plastic tubes, glass and PET in response to consumer demand for convenience. With growth in oral and skin care and niche categories such as men’s grooming and baby care, Asia Pacific is both an exciting and challenging region for packaging manufacturers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific largest but also strongest BPC performer in the globe

Asia Pacific was the strongest performer globally with a 5% CAGR over 2008-2013. India, Indonesia and China in particular have seen an increase in demand for beauty products driven by growing purchasing power of consumers.

India and China drive growth of BPC packaging

International brands, wider availability, pack option variety in both format and size, affordable pricing, convenient packaging and multi-functionality have attracted the growing middle class of India and China to invest in personal care.

Squeezable plastic tubes witnessed highest absolute volume growth over 2008-2013

India's heightened demand for toothpaste replacing traditional products for brushing has significantly contributed to the increase in sales of oral care and consequently squeezable plastic tubes. Key end-user skin care’s growth in India, Indonesia and China also boosted demand for user-friendly squeezable plastic.

Demand for premium products drive growth of glass

Indonesia and China are seeing increasing demand for premium skin care, leading glass to be one of the strongest performers. Glass is not only being used now by premium brands but also mass to invoke a perception of quality.

Manufacturers enter developing markets with affordable pack sizes

Manufacturers launching new pack types have also put emphasis on pack sizes to meet value for money demand from Asian consumers, i.e. smaller packs to offer the cheapest cash outlay, and larger packs for savings in the long run.

Flexibles to lead in emerging markets in the near future

Despite rigid plastic expected to increase its share through squeezable plastic tubes and PET, flexible packaging will remain the leading pack type due to its low cost and ease of use for smaller pack sizes.

New growth frontiers to look out for

Key niche categories enjoying significant growth are baby and child-specific products and deodorants. In particular, men's skin care and deodorants in India have seen a surge in demand, driven by aggressive campaigns using Bollywood stars.

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Introduction

Scope

Key findings

Global Beauty Packaging

Asia Pacific biggest contributor to global beauty packaging growth

PET and squeezable tubes sustain rigid plastic’s leading position

Versatility of rigid plastic ensures its presence in most categories

MEA and Asia provide best regional packaging performance

Asia Pacific b eauty sales witness surge despite flat GDP growth

Asia Pacific’s forecast growth indicates unexplored opportunities

Asia Pacific Beauty Packaging

India contributes in volume, however China brings in the revenue

China vs India: Predicted absolute growth by BPC category

Lower cost flexibles most dominant in lower per capita spend countries

R igid plastic sees growth in demand in Asia Pacific

Good growth in largest categories, even more dynamic in niche ones

New product innovations drive growth of niche BPC categories

Niche category: Demand for convenience drives innovation in Japan

Niche category: HDPE gains from growing demand for baby care

Niche category: Baby care sees growth despite falling birth rate

Squeezable plastic tubes and glass to see highest growth to 2018

Squeezable tubes growth fuelled by skin care and oral care

New product launches in skin care boost squeezable tube sales

Skin care brands target older consumers with packaging add-ons

Premiumisation in beauty and personal care drives glass demand

Whitening skin care in glass allures premium and mass consumer

Stand-up pouches a growing phenomenon in Asia Pacific toiletries

Plastic pouches’ value for money make them attractive

Japan pouches: Eco-friendly, convenient and must look good

Indonesia pouches: Convenient pack formats and eco initiatives

Pouches in the Philippines: Economical pack sizes

PET receives a boost from growing sales of mouthwashes in India

India: Key Regional Driver

Case study: India a key volume opportunity market

Indian beauty and personal care packaging grows by 6% in 2014

Single sachet in hair care a winning solution to affordability

International players capture hair care market with right pack sizes

Aerosol recording dynamic growth in India from sales of deodorants

Axe losing share to new market entrant Fogg

Squeezable tubes to double sales in Indian men’s skin care by 2018

Emami leads in Indian men’s skin care

Keys to success: Understand, reach out and customise

Prospects

Beauty and personal care packaging volume by region in 2014

The two powerhouses, India and China, to lead growth

Squeezable plastic tubes to benefit from skin and oral care growth

Tap into Asia Pacific with the right formula

Definitions

Data parameters and report definitions

Why buy this report?

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Megatrends

Strategy Briefing

Beauty and Personal Care Packaging in Asia Pacific: Examining the Opportunities

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific largest but also strongest BPC performer in the globe

India and China drive growth of BPC packaging

Squeezable plastic tubes witnessed highest absolute volume growth over 2008-2013

Demand for premium products drive growth of glass

Manufacturers enter developing markets with affordable pack sizes

Flexibles to lead in emerging markets in the near future

New growth frontiers to look out for

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Beauty Packaging

Asia Pacific biggest contributor to global beauty packaging growth

PET and squeezable tubes sustain rigid plastic’s leading position

Versatility of rigid plastic ensures its presence in most categories

MEA and Asia provide best regional packaging performance

Asia Pacific b eauty sales witness surge despite flat GDP growth

Asia Pacific’s forecast growth indicates unexplored opportunities

Asia Pacific Beauty Packaging

India contributes in volume, however China brings in the revenue

China vs India: Predicted absolute growth by BPC category

Lower cost flexibles most dominant in lower per capita spend countries

R igid plastic sees growth in demand in Asia Pacific

Good growth in largest categories, even more dynamic in niche ones

New product innovations drive growth of niche BPC categories

Niche category: Demand for convenience drives innovation in Japan

Niche category: HDPE gains from growing demand for baby care

Niche category: Baby care sees growth despite falling birth rate

Squeezable plastic tubes and glass to see highest growth to 2018

Squeezable tubes growth fuelled by skin care and oral care

New product launches in skin care boost squeezable tube sales

Skin care brands target older consumers with packaging add-ons

Premiumisation in beauty and personal care drives glass demand

Whitening skin care in glass allures premium and mass consumer

Stand-up pouches a growing phenomenon in Asia Pacific toiletries

Plastic pouches’ value for money make them attractive

Japan pouches: Eco-friendly, convenient and must look good

Indonesia pouches: Convenient pack formats and eco initiatives

Pouches in the Philippines: Economical pack sizes

PET receives a boost from growing sales of mouthwashes in India

India: Key Regional Driver

Case study: India a key volume opportunity market

Indian beauty and personal care packaging grows by 6% in 2014

Single sachet in hair care a winning solution to affordability

International players capture hair care market with right pack sizes

Aerosol recording dynamic growth in India from sales of deodorants

Axe losing share to new market entrant Fogg

Squeezable tubes to double sales in Indian men’s skin care by 2018

Emami leads in Indian men’s skin care

Keys to success: Understand, reach out and customise

Prospects

Beauty and personal care packaging volume by region in 2014

The two powerhouses, India and China, to lead growth

Squeezable plastic tubes to benefit from skin and oral care growth

Tap into Asia Pacific with the right formula

Definitions

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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