Executive Summary

Jul 2019
PROSPECTS
Natural trend impacts packaging

At the end of the review period, Russian consumers were showing greater concern about the content of the beauty and personal care products they were using, with natural and organic products performing well. In line with this trend there was a greater focus on the packaging of beauty and personal care products.

Flexible packaging recording growth; large pack sizes becoming more popular

Beauty and personal care in Russia experienced difficulties in 2018, with value sales increasing only slightly. As a consequence, most companies continued to implement various strategies to increase demand through product and packaging innovations, introducing new and more convenient products for local consumers.

Customisation of packaging as a way to increase sales

Guerlain released its new lipstick Rouge G in Russia in 2018. The new launch was offered with a choice of more than 20 variants of lipstick cases, with different finishes, textures and colours.

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Beauty and Personal Care Packaging in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care Packaging industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care Packaging industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Beauty and Personal Care Packaging in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes in units and filled volumes
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the total unit volume of beauty and personal care packaging in Russia?
  • What are the major beauty and personal care pack types in Russia?
  • Are functional closures such as sprays and pumps growing in skin care packaging?
  • What are the most dynamic pack types within beauty and personal care?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaging market research database.

Beauty and Personal Care Packaging in Russia - Category analysis

HEADLINES

PROSPECTS

Natural trend impacts packaging
Flexible packaging recording growth; large pack sizes becoming more popular
Customisation of packaging as a way to increase sales

Beauty and Personal Care Packaging in Russia - Company Profiles

Packaging Industry in Russia - Industry Overview

EXECUTIVE SUMMARY

Cost, convenience, and value for money are the main packaging trends in 2018
Decline in volume share of flexible plastic packaging within cow’s milk and sour milk products is likely to continue during the forecast period
Small formats continue to gain share in hot and soft drinks in 2018
The share of other rigid containers in beer continues to grow in 2018
Flexible packaging recording growth and large pack sizes becoming more popular in beauty and personal care
Stagnation in volume terms is expected

PACKAGING LEGISLATION

Product labelling in 2019: new costs awaiting entrepreneurs
Project Ecology giving hope for the future
Separate refuse collection becomes mandatory in Russia from 1 January 2019

RECYCLING AND THE ENVIRONMENT

Environmental fee introduced in Russia
Russians becoming more ecologically minded
Further improvements over transparency of statistics of recycled waste

PACKAGING DESIGN AND LABELLING

FIFA World Cup 2018 drives design and advertisement novelties in Russia
Premiumisation continues to be a competitive tool in packaging in 2018
Customisation of packaging as a way to increase sales in beauty and personal care

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