At the end of the review period, Russian consumers were showing greater concern about the content of the beauty and personal care products they were using, with natural and organic products performing well. In line with this trend there was a greater focus on the packaging of beauty and personal care products.
Beauty and personal care in Russia experienced difficulties in 2018, with value sales increasing only slightly. As a consequence, most companies continued to implement various strategies to increase demand through product and packaging innovations, introducing new and more convenient products for local consumers.
Guerlain released its new lipstick Rouge G in Russia in 2018. The new launch was offered with a choice of more than 20 variants of lipstick cases, with different finishes, textures and colours.
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