Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2018

28 pages, Nov 2018

US$1,325

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The November 2018 Q4 update reveals a marginally improved picture in beauty and personal care (BPC), as the economic outlook for most countries remains unchanged. The forecast value CAGR was upgraded slightly, resulting in an increase in the anticipated CAGR from 2.7% to 2.8%. Events such as Brexit, the growing probability of a US-China all-out trade war and negative political and economic developments in MEA all contribute to uncertainly in the BPC market.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Premium BPC products offer higher gains but greater risk

Premium BPC is expected to add USD738 million, which is twice as much as mass, with the Q4 update. At the same time, the premium segment is subject to higher uncertainty, especially in developed markets, from where the majority of sales come and where sales rely on GDP to a greater extent. Thus, in a pessimistic scenario, the CAGR might lose 0.6 p.p. while mass BPC would remain more resistant, losing just 0.3 p.p.

Skin care is the biggest winner in Q4

During the Q4 update, skin care experienced the strongest upgrade globally, gaining USD977 million. As consumers increasingly associate beauty with looking healthy, with very few linking stereotypical associations such as glamour and status with the definition of “beauty”, companies are looking to health-align their portfolios to address the needs of health-conscious consumers.

Men’s grooming: upgrading to the new perceptions of masculinity

Men’s grooming has been upgraded by USD268 million in Q4, which translates into a 0.1% addition to the baseline CAGR of 1.8% over the next five years. While the usage of skin care and colour cosmetics remains low, brands are looking for ways to educate men about the need to use these products on a daily basis in order to realise the high unmet market potential of the men’s grooming market.

Companies are looking to reinvent mass beauty

Mass BPC is expected to see almost half the growth of premium BPC in the forecast period, as consumers will continue to prioritise quality over quantity, investing in premium products. However, mass BPC is still expected to account for the biggest proportion of BPC sales by 2022, and companies are looking for strategies to reinvent growth in the mass segment, launching new ranges that focus on premiumisation and natural beauty offers.

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Q4 in Beauty and Personal Care

Executive summary

GDP growth forecasts: revisions over last quarter

Global risk scenarios

Scenario news

Major macro risks for beauty and personal care

Key findings

BPC faces a positive upgrade amidst global uncertainty

Premium BPC is tempting but risky; mass represents more potential

Health-aligning portfolios as consumers associate beauty with health

The development of beauty specialist retailers to benefit growth in the US

Men’s grooming: upgrading to the new perceptions of masculinity

Big brands rule despite disruption from smaller players

Beauty and personal care remains resilient to US-China trade war

Battle over the market with the largest unmet potential

Challenging UK retail environment: Brexit to blame?

Brands play it safe by focusing on mass beauty

International companies are betting on recovery in Russia

Mixed performance in Brazil challenges Avon

Middle East and Africa harbours bad news

Conclusions: Q4 prospects in global BPC

Appendix

About Euromonitor International’s Industry Forecast Model

Growth decomposition explained

Soft drivers and the Industry Forecast Model

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2018

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Premium BPC products offer higher gains but greater risk

Skin care is the biggest winner in Q4

Men’s grooming: upgrading to the new perceptions of masculinity

Companies are looking to reinvent mass beauty

Want to find out more about this report?

Table of Contents

Q4 in Beauty and Personal Care

Executive summary

GDP growth forecasts: revisions over last quarter

Global risk scenarios

Scenario news

Major macro risks for beauty and personal care

Key findings

BPC faces a positive upgrade amidst global uncertainty

Premium BPC is tempting but risky; mass represents more potential

Health-aligning portfolios as consumers associate beauty with health

The development of beauty specialist retailers to benefit growth in the US

Men’s grooming: upgrading to the new perceptions of masculinity

Big brands rule despite disruption from smaller players

Beauty and personal care remains resilient to US-China trade war

Battle over the market with the largest unmet potential

Challenging UK retail environment: Brexit to blame?

Brands play it safe by focusing on mass beauty

International companies are betting on recovery in Russia

Mixed performance in Brazil challenges Avon

Middle East and Africa harbours bad news

Conclusions: Q4 prospects in global BPC

Appendix

About Euromonitor International’s Industry Forecast Model

Growth decomposition explained

Soft drivers and the Industry Forecast Model

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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