Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

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Country Report

Sun Care in Azerbaijan

Jun 2022

Sales of sun care rebound after the sharp declines seen in 2020 due to the pandemic lockdowns resulting in people spending significantly less time outside. Additionally, extended global lockdowns and travel restrictions meant that consumers were not…

USD 1,195
Country Report

Skin Care in Azerbaijan

Jun 2022

Skin care in Azerbaijan has been facing polarised benefits and challenges. During the time of the lockdowns in 2020, the home became the wellness hub and consumers brought out-of-home activities into the home. There were increased efforts to recreate…

USD 1,195
Country Report

Premium Beauty and Personal Care in Azerbaijan

Jun 2022

Premium beauty and personal care is seeing booming sales, as pandemic restrictions start to lift and lifestyles return to some sense of normality, with more socialising and opportunities to wear cosmetics and fragrances. Consumers with more stable…

USD 1,195
Country Report

Oral Care in Azerbaijan

Jun 2022

The lockdown periods of the pandemic in 2020 also resulted in consumers paying less attention to their oral care routines. Whilst oral care is a necessity, especially as compared to categories such as fragrances or colour cosmetics which are easy to…

USD 1,195
Country Report

Men's Grooming in Azerbaijan

Jun 2022

Men’s grooming rebounded in 2021, following the negative double-digit decline seen in 2020 during the time of the most severe pandemic restrictions. The lockdown forced many to work from home and avoid social events, decreasing the need to stick to…

USD 1,195
Country Report

Mass Beauty and Personal Care in Azerbaijan

Jun 2022

Sales in mass beauty and personal care bounced back in 2021, after the declines seen during the time of the pandemic restrictions and associated impacts. Whilst this demonstrates a rather impressive standalone growth, it is comparative to the…

USD 1,195
Country Report

Hair Care in Azerbaijan

Jun 2022

2021 saw improved hair care sales compared to 2020, when the category was affected by impacts from the pandemic. Whilst this heralds promising news, the growth still remains relatively low, and the category has not yet recovered to pre-pandemic…

USD 1,195
Country Report

Fragrances in Azerbaijan

Jun 2022

The return to social activities in 2021 re-boosted demand for fragrances, after a significant crash in 2020. This was during the time of lockdowns, work from home diktats and fewer, if any, social occasions. This, alongside a high level of…

USD 1,195
Country Report

Depilatories in Azerbaijan

Jun 2022

The return to social activities in 2021, after the pandemic lockdowns of 2020, has boosted sales of depilatories. Whilst out-of-home activities set off to a slower start at the beginning of 2021, the second half of the year saw consumers returning to…

USD 1,195
Country Report

Deodorants in Azerbaijan

Jun 2022

2021 was the year when consumers started to return to civilisation beyond the lockdowns of 2020 and once again started to engage in social activity. This has resulted in more robust sales for the category, following the drop seen in 2020, as…

USD 1,195
Country Report

Colour Cosmetics in Azerbaijan

Jun 2022

Sales developments in 2021 were twofold regarding the performance of colour cosmetics. On one hand, sales started recovering and demonstrated a significant growth. On the other hand, the results are still far from the pre-pandemic levels and this…

USD 1,195
Country Report

Beauty and Personal Care in Azerbaijan

Jun 2022

2021 heralded the start of recovery for beauty and personal care in Azerbaijan, after the severe declines seen in 2020 due to impacts from the COVID-19 pandemic. The lockdowns and social restrictions of 2020 did lead to a “home spa” trend, whereby…

USD 2,750
Country Report

Bath and Shower in Azerbaijan

Jun 2022

The event of the pandemic added significant momentum to sales of bath and shower products in Azerbaijan in 2020. This was driven by consumers’ heightened attention to personal hygiene and, particularly, hand washing which stimulated sales of various…

USD 1,195
Country Report

Baby and Child-Specific Products in Azerbaijan

Jun 2022

Now the most severe period of the pandemic is over, baby and child specific products sales are returning to normal patterns. However, ongoing global and local impacts are adding pressure to prices, and this will continue to have an effect on…

USD 1,195
Country Report

Sun Care in Kazakhstan

Jun 2022

Sun care saw a full recovery in value sales in 2021, after recovering from the decline experienced in 2020 when consumers were in home seclusion and had little need for sun care products. As they started returning to their pre-pandemic lifestyle,…

USD 1,195
Country Report

Skin Care in Kazakhstan

Jun 2022

Skin care has largely benefitted from COVID-19 pandemic as, with more time at home, consumers relaxed their attitude towards beauty routines and instead focused more on skin care. This trend accelerated in 2021 to register double-digit value growth…

USD 1,195
Country Report

Premium Beauty and Personal Care in Kazakhstan

Jun 2022

Premium beauty and personal care had outstanding performance in 2021, as affluent consumers were less affected by the economic instability of the pandemic than low-income consumers. In addition, with less opportunity to spend their money on…

USD 1,195
Country Report

Oral Care in Kazakhstan

Jun 2022

COVID-19 had little impact on oral care as such products are considered necessities in consumers daily routines and they tend to consume similar levels of these products during the pandemic as they would otherwise. This kept overall demand and…

USD 1,195
Country Report

Men's Grooming in Kazakhstan

Jun 2022

Following the drop in sales recorded in the first year of the pandemic, men’s grooming recorded strong single-digit value growth in 2021. The removal of COVID-19-related restrictions, including the back-to-work trend, encouraged men to resume their…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kazakhstan

Jun 2022

In 2021, COVID-19 continued to influence everyday life in Kazakhstan, with some pandemic-related restrictions continuing and altering consumer behaviour. Consumers became more health cautious, leading them to pay more attention to product labels and…

USD 1,195
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Colgate-Palmolive Co in Beauty and Personal Care

Colgate-Palmolive remains a strong leader in oral care, which continues to record positive annual growth rates globally, particularly in less mature markets.…

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L’Oréal Groupe in Beauty and Personal Care

As the global leader in beauty and personal care, L’Oréal grew in 2021 owing to its diversified portfolio of brands and high growth within its skin care…

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The Gen Z Beauty Consumer

Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z beauty…

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