Beauty and Personal Care

After two years of retail volume and current value decline, demand for fragrances saw an upturn in 2022, supported by the relaxation and self-reward trends. Thai consumers love to indulge themselves by purchasing fragrances for self-reward, for hard…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

The easing of COVID-19 restrictions led to growth in demand for depilatories in both volume and current value terms in 2022, as people returned to the workplace (at least some of the time), resumed other activities outside of the home, as well as…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

In 2022, the frequency of usage of deodorants increased once again, as the pandemic eased and consumers returned to life outside the home, working at the office (or hybrid working), resuming their exercise and workout routine, and socialising with…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war in 2022 - on the flip side, Azerbaijan is heavily dependent on trade and…

After the relaxation of COVID-19 restrictions, Thai consumers gradually resumed their normal daily activities. Colour cosmetics saw an upturn in demand as more consumers returned to wearing make-up when they went out socialising, working and…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Although Thailand faced some negative factors in 2022, especially high inflation and pressure on incomes and purchasing power, the performance of beauty and personal care was strong, thanks to the resumption of social activities and normal…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

Bath and shower registered strong single-digit current value growth in 2022. Due to higher health- and hygiene-consciousness, Thai consumers continued to protect themselves and remained mindful about keeping themselves clean and hygienic despite the…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

In 2022, a return was seen to pre-pandemic lifestyles in Thailand. COVID-19 restrictions eased, outdoor and travel activities resumed, and consumer confidence returned. Parents therefore returned to more outdoor activities with their children outside…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

The lifting of the remaining COVID-19-related international border control measures towards end of 2022 made it easier for more people to move and travel around for leisure purposes. This provided a boost to inbound tourism into Malaysia which in…

Beauty trends run dynamically in line with new ways and heightened need for consumers to maintain or improve their appearance. With the increasing desire to look good and perform optimally every day, the beauty industry is required to continue to…

Skin care continued to see dynamic growth in current value terms in 2022 with it being one of the top performing areas of beauty and personal care in Malaysia. Sales of these products proved highly resilient to inflation with demand remaining steady…

Skin care is a high performing category in Indonesia. Indeed, it was of the better performing categories within beauty and personal care in the country during the review period. The strong performance of skin care is underpinned by high interest…

Premium beauty and personal care flourished in 2022 with the reopening of the economy, the return to in-person shopping and the return of inbound tourism all fuelling growth. Premium skin care was one of the top performers, being resilient to the…

Premium beauty and personal care in Indonesia has tended to be dominated by global brands. Premium products in beauty and personal care categories have a distinct target audience, comprised of consumers who can afford such products. These consumers…