Beauty and Personal Care

After the relaxation of COVID-19 restrictions, Thai consumers gradually resumed their normal daily activities. Colour cosmetics saw an upturn in demand as more consumers returned to wearing make-up when they went out socialising, working and…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

Although Thailand faced some negative factors in 2022, especially high inflation and pressure on incomes and purchasing power, the performance of beauty and personal care was strong, thanks to the resumption of social activities and normal…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

Bath and shower registered strong single-digit current value growth in 2022. Due to higher health- and hygiene-consciousness, Thai consumers continued to protect themselves and remained mindful about keeping themselves clean and hygienic despite the…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices in 2022 as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and…

In 2022, a return was seen to pre-pandemic lifestyles in Thailand. COVID-19 restrictions eased, outdoor and travel activities resumed, and consumer confidence returned. Parents therefore returned to more outdoor activities with their children outside…

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war - on the flip side, Azerbaijan is heavily dependent on trade and raw…

The lifting of the remaining COVID-19-related international border control measures towards end of 2022 made it easier for more people to move and travel around for leisure purposes. This provided a boost to inbound tourism into Malaysia which in…

Beauty trends run dynamically in line with new ways and heightened need for consumers to maintain or improve their appearance. With the increasing desire to look good and perform optimally every day, the beauty industry is required to continue to…

Skin care continued to see dynamic growth in current value terms in 2022 with it being one of the top performing areas of beauty and personal care in Malaysia. Sales of these products proved highly resilient to inflation with demand remaining steady…

Skin care is a high performing category in Indonesia. Indeed, it was of the better performing categories within beauty and personal care in the country during the review period. The strong performance of skin care is underpinned by high interest…

Premium beauty and personal care flourished in 2022 with the reopening of the economy, the return to in-person shopping and the return of inbound tourism all fuelling growth. Premium skin care was one of the top performers, being resilient to the…

Premium beauty and personal care in Indonesia has tended to be dominated by global brands. Premium products in beauty and personal care categories have a distinct target audience, comprised of consumers who can afford such products. These consumers…

Oral care in Malaysia continued to see growth and development in 2022 with accelerated growth rates compared to 2021. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic…

The Coronavirus (COVID-19) pandemic heightened consumer awareness of health and hygiene, including mouth and dental care. As a result, more and more consumers have sought out treatments, such as installing veneers and braces, to improve dental…

Men’s grooming registered strong growth in current value terms in 2022. This was driven not only by a further relaxation of COVID-19 related restrictions, which saw more men returning to the workplace and socialising, but also by the increasing…

Indonesia is one of the countries where skin care and other beauty and personal care trends are growing very rapidly. In addition to female attention to beauty and personal care, more and more men in Indonesia are starting to follow trends related to…

Mass beauty and personal care witnessed double-digit growth in current value terms in 2022. This dynamism was in part due to consumers returning to more active lives outside the home and thus being willing to spend more on their appearance, but it…

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…