Beauty and Personal Care

The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many consumers. Unable or unwilling to visit hair salons there was a surge in use of products such as colourants and conditioners and…

Hair care continued to see positive retail volume and current value growth in 2022. Many types of hair care products have emerged in the market offering various functions. Some examples of these types of products are hair serums, hair masks,…

Sales of fragrances plummeted in 2020 as Malaysia went into lockdown and the country introduced a wide range of restrictions. The situation improved in 2021 as restrictions were eased with sales of fragrances thus seeing a partial recovery in value…

Fragrances in Indonesia started to regain momentum in 2022. Fragrances is a small category in Indonesia, compared with other Asian markets like Thailand and South Korea. However, the category has started to show signs of recovery from the slump in…

With Malaysia reopening from lockdown in 2022 some consumers began returning to beauty salons for hair removal services. As such, some people moved away from DIY hair removal kits which were used a lot during the lockdown period. Categories like hair…

Deodorant sprays was the most dynamic category in deodorants in current value terms in 2022 with this format increasingly becoming the preferred option of a growing number of Malaysians. Many brands of deodorant sprays have been repositioning their…

The positive overall performance of the category towards the end of the review period was underpinned by the gradual resumption of out-of-home activities as the threat of Coronavirus (COVID-19) and related restrictions eased. Deodorants is considered…

The lifting of the requirement to wear face masks in public places in Malaysia at the end of 2022 helped support a partial recovery of demand for colour cosmetics, especially in categories like lip products. With COVID-19 fears subsiding and…

Beauty is one of the more dynamic industries in Indonesia. Beauty-related categories see constant innovation, and all players must be ready to adapt to industry and market changes. This awareness, required before and during the Coronavirus (COVID-19)…

Malaysia announced the removal of mandatory mask-wearing rules for both outdoor and indoor areas in 2022 – except for healthcare facilities like hospitals and clinics – as well as on public transport. Furthermore, the country also reopened its…

In 2022, Coronavirus (COVID-19) in Indonesia shifted from a pandemic to an endemic situation. This influenced the decision-making of consumers in terms of purchasing beauty and personal care products. The return to more hectic and on-the-go…

Malaysia lifted the requirement to wear face masks in both outdoor and indoor areas in 2022, leading to consumers pursuing more active lives outside of the home for both work and leisure. Furthermore, hand sanitisers were no longer required to be…

The experience of the Coronavirus (COVID-19) pandemic has triggered several significant changes in the lifestyles of many consumers in Indonesia. While the intensity of the pandemic ebbed, some of the habits newly formed during the public health…

Inflation had a limited impact on demand for baby and child-specific products in Malaysia in 2022 with many families now seeing these products as regular necessities. Baby and child-specific toiletries was one of the most dynamic categories in 2022,…

Some of the reasons behind the healthy performance of baby and child-specific products in Indonesia can be found in the Coronavirus (COVID-19) pandemic in 2020, which resulted in a surge in the number of early marriages in the country. West Java was…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Skin care in Asia Pacific, after declining in 2020, when Coronavirus (COVID-19) first hit the region, was back to recording positive growth in real value terms in 2021. While China continued recording positive growth in both years, Japan and South…