Beauty and Personal Care

In 2023, sales of bath and shower products in Japan remained higher than pre-pandemic (2019), thanks to the significant bump to sales seen in 2020, but the sales decline that began in 2021 continued. Liquid soap and hand sanitisers saw giant leaps in…

In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun…

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Beauty and personal care in Asia Pacific has had a couple of tough years recently due to the pandemic. The first was 2020, when a number of countries in the region recorded declining sales with the emergence of the virus. The second was 2022, when…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

Sun care was one of the hardest hit beauty and personal care categories by the COVID-19 crisis with sales plummeting in 2020. Not only were consumers confined to their homes for significant periods of time during the year, but ongoing restrictions on…

After a difficult couple of years skin care finally returned to growth in retail volume terms in 2022. During the pandemic many consumers were forced to look for savings which included cutting back on non-essential items within skin care.…

While restrictions were eased in 2021, the COVID-19 crisis continued to constrain demand for premium beauty and personal care products. The deep economic impact of efforts to curb the spread of COVID-19 continued to focus consumers’ spending on…

Demand for oral care remained more stable during the pandemic with many products seen as daily necessities for keeping teeth and gums clean and healthy. Nonetheless, with more consumers returning to the workplace in 2022 and with an increase in…

Men’s grooming saw strong growth in 2022 in retail volume terms with sales boosted by the easing of COVID-19 restrictions and a return to more active lifestyles. Alongside a return to the workplace consumers started to socialise more which boosted…

Mass beauty and personal care continued to dominate sales of beauty and personal care in the Philippines in 2022. These products remain the most affordable option for the majority of the population many of whom do not have the resources to purchase…

Hair care is a relatively mature category in the Philippines with this being reflected in the relatively modest growth recorded in retail volume terms in 2022. The largest category is standard shampoos but due to the maturity of the category it saw…

Fragrances saw strong growth in 2022 in retail volume terms with the category seeing a more significant recovery after a slight rebound in 2021. With the Philippines easing its COVID-19 restrictions consumers returned to the workplace while they also…

Depilatories continued to see steady growth in retail volume terms in 2022, continuing the recovery seen in 2021. Demand for depilatories slumped in 2020 as consumers went into home seclusion and thus had less need to remove hair on such a regular…

Deodorants saw strong growth in current value and retail volume terms in 2022 as COVID-19 related restrictions were eased and consumers returned to face-to-face social contact in the workplace and in leisure scenarios, while many people returned to…

Sales of colour cosmetics saw dynamic growth in current value and retail volume terms in 2022 after taking heavy losses in the previous two years. Due to COVID-19 and the introduction of lockdowns and other restrictions consumers switched to working…

Beauty and personal care saw a return to growth in retail volume terms in 2022 with sales boosted by the reopening of the economy and the lifting of COVID-19 restrictions. With COVID-19 fears subsiding schools reopened and many consumers returned to…