Beauty and Personal Care

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

Some of the reasons behind the healthy performance of baby and child-specific products in Indonesia can be found in the Coronavirus (COVID-19) pandemic in 2020, which resulted in a surge in the number of early marriages in the country. West Java was…

The experience of the Coronavirus (COVID-19) pandemic has triggered several significant changes in the lifestyles of many consumers in Indonesia. While the intensity of the pandemic ebbed, some of the habits newly formed during the public health…

In 2022, Coronavirus (COVID-19) in Indonesia shifted from a pandemic to an endemic situation. This influenced the decision-making of consumers in terms of purchasing beauty and personal care products. The return to more hectic and on-the-go…

Beauty is one of the more dynamic industries in Indonesia. Beauty-related categories see constant innovation, and all players must be ready to adapt to industry and market changes. This awareness, required before and during the Coronavirus (COVID-19)…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

The positive overall performance of the category towards the end of the review period was underpinned by the gradual resumption of out-of-home activities as the threat of Coronavirus (COVID-19) and related restrictions eased. Deodorants is considered…

Depilatories remained an insignificant category in the Indonesian market at the end of the review period. Sales may emerge beyond the forecast period in line with the growing influence of global trends on consumer demand.

Fragrances in Indonesia started to regain momentum in 2022. Fragrances is a small category in Indonesia, compared with other Asian markets like Thailand and South Korea. However, the category has started to show signs of recovery from the slump in…

Hair care continued to see positive retail volume and current value growth in 2022. Many types of hair care products have emerged in the market offering various functions. Some examples of these types of products are hair serums, hair masks,…

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…

Indonesia is one of the countries where skin care and other beauty and personal care trends are growing very rapidly. In addition to female attention to beauty and personal care, more and more men in Indonesia are starting to follow trends related to…

The Coronavirus (COVID-19) pandemic heightened consumer awareness of health and hygiene, including mouth and dental care. As a result, more and more consumers have sought out treatments, such as installing veneers and braces, to improve dental…

Premium beauty and personal care in Indonesia has tended to be dominated by global brands. Premium products in beauty and personal care categories have a distinct target audience, comprised of consumers who can afford such products. These consumers…

Skin care is a high performing category in Indonesia. Indeed, it was of the better performing categories within beauty and personal care in the country during the review period. The strong performance of skin care is underpinned by high interest…

Beauty trends run dynamically in line with new ways and heightened need for consumers to maintain or improve their appearance. With the increasing desire to look good and perform optimally every day, the beauty industry is required to continue to…