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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Kazakhstan

May 2021

In 2020, sun care saw considerable declines in all areas due to enforced summer lockdown and restricted travel opportunities. Adult sun care recorded a 15% current value decline, while baby and child-specific sun care, seen as a more essential…

USD 1,195
Country Report

Skin Care in Kazakhstan

May 2021

Although growth was slower than in the previous years, skin care was still able to record a 6% sales increase in current value terms in 2020. Pandemic-related restrictions noticeably accelerated the health and wellness trend in Kazakhstan. During the…

USD 1,195
Country Report

Premium Beauty and Personal Care in Kazakhstan

May 2021

Premium beauty and personal care products saw a sharp decline in sales in 2020 following the prolonged period of beauty specialist store closures. As consumers spent more time at home in 2020, either as a result of the lockdown or simply as a…

USD 1,195
Country Report

Oral Care in Kazakhstan

May 2021

In 2020, oral care sales recorded slightly more dynamic current value growth thana year earlier, driven by consumers’ increased focus on hygiene during the pandemic. The main growth drivers within oral care in 2020 were mouthwashes, power…

USD 1,195
Country Report

Men's Grooming in Kazakhstan

May 2021

COVID-19-related restrictions negatively affected the demand for men’s grooming in 2020, with the premium segment being hit hardest. Increased economic uncertainty and enforced lockdown measures were the main factors dampening demand, with global…

USD 1,195
Country Report

Mass Beauty and Personal Care in Kazakhstan

May 2021

Sales of mass beauty and personal care stagnated in 2020 due to the impact of COVID-19. Throughout 2020, sales were significantly affected by the pandemic. In early 2020, as the anticipated lockdown loomed, there was a brief spike in demand for some…

USD 1,195
Country Report

Hair Care in Kazakhstan

May 2021

Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices.…

USD 1,195
Country Report

Fragrances in Kazakhstan

May 2021

Retail sales of fragrances suffered considerably as a result of COVID-19-related restrictions, declining by 11% in current value terms and as much as 17% in volume terms in 2020. Active promotions slightly encouraged sales as stores reopened,…

USD 1,195
Country Report

Depilatories in Kazakhstan

May 2021

Depilatories posted current value growth of just 1%, driven primarily by rising unit prices. Retail sales volume in 2020 was in decline, reflecting women’s weakened demand for shaving products in response to pandemic-related economic uncertainty and…

USD 1,195
Country Report

Deodorants in Kazakhstan

May 2021

The spring and summer restrictions on social interaction and outside activities were the key factor behind the dampened demand for deodorants. The second half of 2020 allowed for demand to rebound, helping value sales of deodorants to grow by 2% over…

USD 1,195
Country Report

Colour Cosmetics in Kazakhstan

May 2021

Sales of colour cosmetics declined by 13% in current value terms in 2020, reflecting the impact of COVID-19 on this category’s products. Lip products and facial make-up were among the most badly affected product areas, posting double-digit percentage…

USD 1,195
Country Report

Beauty and Personal Care in Kazakhstan

May 2021

The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about…

USD 2,750
Country Report

Bath and Shower in Kazakhstan

May 2021

In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19…

USD 1,195
Country Report

Baby and Child-Specific Products in Kazakhstan

May 2021

The sales of baby and child-specific products grew by 7% in current value terms in 2020, down slightly on the previous years, but still very much in positive territory. The growth was driven by demand for baby wipes and medicated products for babies…

USD 1,195
Strategy Briefing

Men’s Grooming in Asia Pacific

Feb 2018

Asia Pacific is currently behind Western Europe, North America and Latin America in terms of men’s grooming value sales, but its fastest growth rate over 2011-2016 and the lowest per-capita spend globally explains that many countries in the region…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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