Explore by
Refine by

Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Kazakhstan

May 2021

In 2020, sun care saw considerable declines in all areas due to enforced summer lockdown and restricted travel opportunities. Adult sun care recorded a 15% current value decline, while baby and child-specific sun care, seen as a more essential…

USD 990
Country Report

Skin Care in Kazakhstan

May 2021

Although growth was slower than in the previous years, skin care was still able to record a 6% sales increase in current value terms in 2020. Pandemic-related restrictions noticeably accelerated the health and wellness trend in Kazakhstan. During the…

USD 990
Country Report

Premium Beauty and Personal Care in Kazakhstan

May 2021

Premium beauty and personal care products saw a sharp decline in sales in 2020 following the prolonged period of beauty specialist store closures. As consumers spent more time at home in 2020, either as a result of the lockdown or simply as a…

USD 990
Country Report

Oral Care in Kazakhstan

May 2021

In 2020, oral care sales recorded slightly more dynamic current value growth thana year earlier, driven by consumers’ increased focus on hygiene during the pandemic. The main growth drivers within oral care in 2020 were mouthwashes, power…

USD 990
Country Report

Men's Grooming in Kazakhstan

May 2021

COVID-19-related restrictions negatively affected the demand for men’s grooming in 2020, with the premium segment being hit hardest. Increased economic uncertainty and enforced lockdown measures were the main factors dampening demand, with global…

USD 990
Country Report

Mass Beauty and Personal Care in Kazakhstan

May 2021

Sales of mass beauty and personal care stagnated in 2020 due to the impact of COVID-19. Throughout 2020, sales were significantly affected by the pandemic. In early 2020, as the anticipated lockdown loomed, there was a brief spike in demand for some…

USD 990
Country Report

Hair Care in Kazakhstan

May 2021

Hair care was negatively affected by the COVID-19 pandemic and recorded a modest 3% current value growth rate in 2020. Volume sales varied from flat to negative, while the positive current value growth in 2020 was mostly driven by increasing prices.…

USD 990
Country Report

Fragrances in Kazakhstan

May 2021

Retail sales of fragrances suffered considerably as a result of COVID-19-related restrictions, declining by 11% in current value terms and as much as 17% in volume terms in 2020. Active promotions slightly encouraged sales as stores reopened,…

USD 990
Country Report

Depilatories in Kazakhstan

May 2021

Depilatories posted current value growth of just 1%, driven primarily by rising unit prices. Retail sales volume in 2020 was in decline, reflecting women’s weakened demand for shaving products in response to pandemic-related economic uncertainty and…

USD 990
Country Report

Deodorants in Kazakhstan

May 2021

The spring and summer restrictions on social interaction and outside activities were the key factor behind the dampened demand for deodorants. The second half of 2020 allowed for demand to rebound, helping value sales of deodorants to grow by 2% over…

USD 990
Country Report

Colour Cosmetics in Kazakhstan

May 2021

Sales of colour cosmetics declined by 13% in current value terms in 2020, reflecting the impact of COVID-19 on this category’s products. Lip products and facial make-up were among the most badly affected product areas, posting double-digit percentage…

USD 990
Country Report

Beauty and Personal Care in Kazakhstan

May 2021

The COVID-19 lockdown in Kazakhstan considerably affected sales of beauty and personal care products. Four months of store closures and home confinement in 2020 forced consumers to simplify their beauty and personal care routines and brought about…

USD 2,650
Country Report

Bath and Shower in Kazakhstan

May 2021

In 2020, sales of bath and shower saw their strongest value and volume growth in the last four years, with soap products being the main drivers against the backdrop of the pandemic. Driven by an increased focus on hygiene during the COVID-19…

USD 990
Country Report

Baby and Child-Specific Products in Kazakhstan

May 2021

The sales of baby and child-specific products grew by 7% in current value terms in 2020, down slightly on the previous years, but still very much in positive territory. The growth was driven by demand for baby wipes and medicated products for babies…

USD 990
Strategy Briefing

Men’s Grooming in Asia Pacific

Feb 2018

Asia Pacific is currently behind Western Europe, North America and Latin America in terms of men’s grooming value sales, but its fastest growth rate over 2011-2016 and the lowest per-capita spend globally explains that many countries in the region…

USD 1,325
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More

Shop Our Reports

Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

View Report

Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

View Report

Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

View Report