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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Malaysia

May 2021

Sun care was the most negatively impacted beauty and personal care category as a direct result of the pandemic and the March lockdown in addition to various restrictions imposed over 2020 as cases of the virus flared up in different areas. The latter…

USD 990
Country Report

Skin Care in Malaysia

May 2021

While overall skin care recorded a positive performance in 2020, with many of the products deemed to be an essential part of consumers’ beauty routines, particularly moisturisers and treatments, overall volume and current value growth rates were…

USD 990
Country Report

Premium Beauty and Personal Care in Malaysia

May 2021

The emergence of the pandemic in Malaysia and subsequent lockdown in March, resulted in weakening consumer sentiment during an unstable period and decreasing disposable incomes due to rising unemployment, forcing many consumers to prioritise their…

USD 990
Country Report

Oral Care in Malaysia

May 2021

Oral care in Malaysia experienced an overall positive performance in 2020, despite slower growth rates compared to 2019. Malaysians continued to maintain basic personal hygiene routines whilst confined to their homes, supporting further demand for…

USD 990
Country Report

Men's Grooming in Malaysia

May 2021

Men’s grooming recorded a positive performance in 2020 but experienced slower growth rates in both volume and current value terms compared to 2019 as a result of the home seclusion trend and rising price sensitivity. Men’s shaving, driven by men’s…

USD 990
Country Report

Mass Beauty and Personal Care in Malaysia

May 2021

Mass beauty and personal care recorded positive but slower growth rates in both volume and current value terms across a number of categories in 2020, as consumers, concerned about their finances during the strict lockdown measures introduced in…

USD 990
Country Report

Hair Care in Malaysia

May 2021

The Movement Control Order introduced by the government in Malaysia in March 2020 in an attempt to control the spread of COVID-19 had a mixed impact on the performance of hair care. Despite the home seclusion trend as a result of the MCO, with…

USD 990
Country Report

Fragrances in Malaysia

May 2021

Demand for fragrances in Malaysia was impacted by the home seclusion trend as a result of the lockdown in March 2020, with consumers having fewer reasons to apply fragrances as they rarely left their homes for a number of months. Fewer occasions to…

USD 990
Country Report

Depilatories in Malaysia

May 2021

The initial lockdown in the form of a Movement Control Order (MCO) in March had a polarising effect on sales of depilatories during the year, resulting in overall stagnating volume sales across the category. On the one hand, the lockdown forced…

USD 990
Country Report

Deodorants in Malaysia

May 2021

The lockdown (or Movement Control Order) introduced by the government early in 2020 in response to the emergence of the pandemic subdued overall demand for deodorants due to the home seclusion trend with both current value and volume sales remaining…

USD 990
Country Report

Colour Cosmetics in Malaysia

May 2021

With restrictions on movement outside of the home after the introduction of the country’s lockdown in the form of a Movement Control Order from March 2020, many Malaysians significantly reduced their expenditure on perceived non-essential products…

USD 990
Country Report

Beauty and Personal Care in Malaysia

May 2021

The emergence of the pandemic in Malaysia had a mixed impact on the performance of beauty and personal care in 2020, despite the market recording overall positive volume and value growth. The government’s attempt to control the spread of the virus…

USD 2,650
Country Report

Bath and Shower in Malaysia

May 2021

Bath and shower experienced greater demand in 2020 directly as a result of the pandemic, due to heightened hygiene awareness which saw initial stockpiling of liquid soap, particularly antibacterial variants, when the lockdown was announced as…

USD 990
Country Report

Baby and Child-Specific Products in Malaysia

May 2021

Baby and child-specific products experienced a marginal upturn in demand in 2020, with the announcement of a national lockdown in the form of the Malaysia Movement Control Order (MCO). This resulted in panic buying and stockpiling amongst parents for…

USD 990
Strategy Briefing

Men’s Grooming in Asia Pacific

Feb 2018

Asia Pacific is currently behind Western Europe, North America and Latin America in terms of men’s grooming value sales, but its fastest growth rate over 2011-2016 and the lowest per-capita spend globally explains that many countries in the region…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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