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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Pakistan

May 2021

Sun care was hard hit by the fallout of COVID-19 in 2020, with volume sales declining sharply and current value growth slowing dramatically from 2019. The category saw demand plummet as Pakistanis spent much more time at home than usual due to public…

USD 990
Country Report

Skin Care in Pakistan

May 2021

With the negative economic effects of COVID-19 prompting Pakistanis of all income levels to rein in discretionary spending, skin care saw growth in total volume and current value sales slow in 2020. However, it proved quite resilient to the fallout…

USD 990
Country Report

Premium Beauty and Personal Care in Pakistan

May 2021

Premium beauty and personal care was worse affected by COVID-19 than the mass segment in 2020, with growth in total current value sales falling well below the review period CAGR and several categories posting volume sales declines. This was largely…

USD 990
Country Report

Oral Care in Pakistan

May 2021

Oral care in Pakistan is dominated by toothpaste and manual toothbrushes, which are considered basic necessities by most of the population. Together with rising awareness of the importance of maintaining good oral and dental hygiene practices, the…

USD 990
Country Report

Men's Grooming in Pakistan

May 2021

Like most of the main beauty and personal care categories in Pakistan, men’s grooming experienced a slowdown in overall demand in 2020 as a result of COVID-19. With fewer opportunities for socialising and more time spent at home due to remote…

USD 990
Country Report

Mass Beauty and Personal Care in Pakistan

May 2021

Mass products dominate beauty and personal care in Pakistan, with premium brands only having a limited presence in a handful of categories. Accordingly, the mass segment continued to dictate the performance of the entire market in 2020. Demand in…

USD 990
Country Report

Hair Care in Pakistan

May 2021

Overall volume and current value growth rates for hair care slowed in 2020, as Pakistanis had less motivation to maintain their regular hair maintenance and styling routines while spending much more time at home than usual due to lockdown measures,…

USD 990
Country Report

Fragrances in Pakistan

May 2021

Fragrances was particularly hard hit by COVID-19 in 2020, as like colour cosmetics it faced higher exposure to both the societal and economic consequences of the pandemic than most areas of Pakistan’s beauty and personal care market. Home seclusion,…

USD 990
Country Report

Depilatories in Pakistan

May 2021

Depilatories experienced a significant slowdown in overall volume and current value growth rates in 2020. This was mainly due to the societal fallout of COVID-19, with home seclusion and reduced opportunities for socialising making many female…

USD 990
Country Report

Deodorants in Pakistan

May 2021

COVID-19 weakened overall demand for deodorants in 2020, with all categories registering markedly slower volume growth rates than in 2019. This was mainly because Pakistanis were less inclined to maintain their regular personal grooming and hygiene…

USD 990
Country Report

Colour Cosmetics in Pakistan

May 2021

Colour cosmetics was among the areas of Pakistan’s beauty and personal care market hardest hit by COVID-19 in 2020. Growth in total current value sales was down markedly on 2019, while most categories saw volume sales decline or slow sharply. This…

USD 990
Country Report

Beauty and Personal Care in Pakistan

May 2021

COVID-19 had a broadly negative impact on beauty and personal care in Pakistan in 2020. Overall volume and current value growth rates were down on 2019, with sales in most categories slowing sharply or declining. As public health restrictions, remote…

USD 2,650
Country Report

Bath and Shower in Pakistan

May 2021

Overall volume and current value growth rates for bath and shower in 2020 were up significantly on 2019, with demand surging as the threat from COVID-19 made Pakistanis much more hygiene-conscious. Because these types of products are considered daily…

USD 990
Country Report

Baby and Child-Specific Products in Pakistan

May 2021

Baby and child-specific products was one of the few areas of Pakistan’s beauty and personal care market to receive a boost from COVID-19 in 2020, with overall volume and current value growth rates improving from 2019. This was mainly due to increased…

USD 990
Strategy Briefing

Men’s Grooming in Asia Pacific

Feb 2018

Asia Pacific is currently behind Western Europe, North America and Latin America in terms of men’s grooming value sales, but its fastest growth rate over 2011-2016 and the lowest per-capita spend globally explains that many countries in the region…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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