Beauty and Personal Care

After several years of decline, sun care returned to current value and volume growth in 2022. Although higher growth was seen in the premium segment, it was rising from a slightly lower base. As in previous years, adult sun protection and baby and…

Skin care saw higher current value growth in 2022, and also returned to volume growth after two years of minor declines. The growing in interest in skin care in 2022 reflected changing consumer behaviours and preferences, as society gradually…

Premium beauty and personal care experienced a recession at the beginning of 2022, but was able to recover to see higher current value growth than in 2021 in the year overall, driven by the removal of the requirement to wear a face mask as COVID-19…

With heightened hygiene awareness, the pandemic highlighted the importance of maintaining good oral hygiene and made oral care products more relevant than ever. This, coupled with the introduction of new products from Japan and Taiwan, resulted in…

Men’s fragrances saw dynamic current value growth in 2020 and 2021 during the pandemic, as consumers introduced elements of relaxation or pampering to their lives as a way of coping, including through the use of soothing scents. Although the rate of…

During the pandemic, the revenue of mass beauty and personal care brands was driven primarily by stockpiling by consumers. As people were uncertain about the future and the availability of products, they began to stock up on essential items,…

Hair care maintained solid current value growth in 2022, continuing the trend seen in the previous two years. Demand for hair care products increased during the pandemic as a basic hygiene measure, and growth continued in 2022 despite the easing of…

Continuing the current value growth seen in fragrances throughout the pandemic, the category saw a further rise in sales in 2022, although at a slightly slower rate. Although premium fragrances saw slightly lower current value growth than mass, the…

Hair removal has become a popular trend in Taiwan, with people of all ages and backgrounds showing an interest. With an increasing emphasis on physical appearance and hygiene, hair removal has become an essential part of the daily grooming routine…

The pandemic continued to impact overall beauty and personal care in 2022, with shifts in consumer preference according to the lifestyle changes seen over the course of the year. For instance, in the second half of 2022, as society gradually returned…

In 2020 and 2021, consumers’ interest in lip products declined due to less time spent outside of the home and the need to wear a mask, with facial make-up seeing a similar trend. In the first half of 2022, interest in lip products and facial make-up…

In 2022, beauty and personal care maintained slow retail volume growth, and also saw solid current value growth. With a surge in COVID-19 cases in the first half of 2022, consumers continued to focus on basic skin care, body care, and hair care…

The COVID-19 pandemic prompted consumers to pay more attention to the products they used for personal hygiene. They were not only concerned about hand hygiene, but also about washing their faces, hair, and bodies regularly. Therefore, body care…

Starting from the end of 2021, Taiwan and the rest of the world were impacted by an era of higher inflation, which led to price rises for baby and child-specific products at the end of this year, and into 2022. Despite this, parents were willing to…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…