Beauty and Personal Care

Due to the relaxation of COVID-19 restrictions and the rebound of tourism, consumers started travelling more both within the country and overseas, and rising health-consciousness led to the greater adoption of sun care products on such occasions.…

Even after COVID-19 ended, many people still lived with increased levels of stress and anxiety, which can also cause skin problems. Thanks to rising health- and beauty-consciousness, consumers also tended to have high interest in adopting a skin care…

In 2022, premium beauty and personal care saw dynamic current value growth and recovered to the pre-COVID-19 level of sales, as there were no longer pandemic restrictions, and consumers’ confidence in spending returned. Consumers who purchase premium…

Oral care maintained growth momentum in Thailand in retail volume and current value terms in 2022. Consumers continued the habit of taking good care of their oral and general hygiene to keep themselves healthy. People did not see a dentist very often…

Men’s grooming saw stronger retail volume and current value growth rates in 2022 than in the previous year. This was partly due to the relaxation of COVID-19 restrictions, as people left their homes more often for work, exercise and socialising.…

Mass beauty and personal care saw dynamic current value growth in 2022, returning to the pre-pandemic level of sales as COVID-19 ceased to have an impact. Many mass beauty and personal care products are claiming multiple benefits, backed up by…

As people returned to work and resumed their social activities (socialising, exercising, travelling) as the pandemic eased, they started taking more care of their hair, and also visited hair salons as these reopened, which drove strong retail volume…

After two years of retail volume and current value decline, demand for fragrances saw an upturn in 2022, supported by the relaxation and self-reward trends. Thai consumers love to indulge themselves by purchasing fragrances for self-reward, for hard…

The easing of COVID-19 restrictions led to growth in demand for depilatories in both volume and current value terms in 2022, as people returned to the workplace (at least some of the time), resumed other activities outside of the home, as well as…

In 2022, the frequency of usage of deodorants increased once again, as the pandemic eased and consumers returned to life outside the home, working at the office (or hybrid working), resuming their exercise and workout routine, and socialising with…

After the relaxation of COVID-19 restrictions, Thai consumers gradually resumed their normal daily activities. Colour cosmetics saw an upturn in demand as more consumers returned to wearing make-up when they went out socialising, working and…

Although Thailand faced some negative factors in 2022, especially high inflation and pressure on incomes and purchasing power, the performance of beauty and personal care was strong, thanks to the resumption of social activities and normal…

Bath and shower registered strong single-digit current value growth in 2022. Due to higher health- and hygiene-consciousness, Thai consumers continued to protect themselves and remained mindful about keeping themselves clean and hygienic despite the…

In 2022, a return was seen to pre-pandemic lifestyles in Thailand. COVID-19 restrictions eased, outdoor and travel activities resumed, and consumer confidence returned. Parents therefore returned to more outdoor activities with their children outside…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…