Beauty and Personal Care

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

In 2022, sun care continued to benefit from Australia’s strong message regarding exposure to the sun, with many local consumers cautious about the effects of staying out in the sun for too long and taking a proactive approach to looking after their…

Both retail volume and current value growth rates of skin care notably slowed in 2022 when compared to 2021’s more dynamic performance. Purchase frequency began to normalise, as local consumers returned to pre- pandemic lifestyles. This translated…

The expansion of beauty specialists in Australia helped to drive sales growth of premium beauty and personal care in 2022. Prior to the emergence of the pandemic, the channel witnessed a steady increase in value share across most categories, and…

While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with…

Products focused on men’s specific needs remain important in Australia, despite the industry’s move away from stereotypes and towards a more inclusive offering. Many brands that specifically claim to be for men remain popular and relevant,…

Mass beauty and personal care value sales continued to increase in 2022 with Australians looking to control their spending. Some premium buyers switched to mass beauty products, while retailers responded with a wider, affordable offering to appeal to…

Despite a marginal decline in retail volume sales in 2022, as local consumers shifted back to pre-pandemic lifestyles and routines, including less time working from home and less time to pamper themselves, overall demand for hair care remained higher…

Overall demand for fragrances in Australia recovered to pre-pandemic levels in 2022. This performance was driven by multiple factors, including self-care and indulgence driving up demand for premium fragrances. Online channels were key in supporting…

Australians are increasingly using more specialist services for long-term hair removal, including laser clinics rather than at-home options; although these services were severely impacted by restrictions during the pandemic, most of them had resumed…

Deodorants in Australia is a highly mature category. Consumer demand, convenience, the warm climate of Australia and greater mobility outside of the home drove sales of deodorants in 2022, with grooming regimes largely driven by lifestyles and the…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Colour cosmetics experienced more dynamic growth rates in 2022, with consumers returning to pre-pandemic lifestyles due to an easing of restrictions. Although 2021’s more bold styles and heavier use of colour cosmetics subsided, Australians continued…

Rising costs and squeezed household budgets in 2022 resulted in Australians reconsidering their spending habits, with many trading down to more affordable options and being more selective with their expenditure, whilst still giving themselves…

Competition within bath and shower continued to intensify in 2022 with several new players and a plethora of products being launched. Category players continued to focus on natural and botanical ingredients as well as sustainable claims, but new…

Australian parents remained interested in purchasing the best products they could afford for their children in 2022, including those with ingredients perceived as safe while also clinically efficacious. Australia has a high incidence of eczema…