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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Strategy Briefing

Colour Cosmetics in Eastern Europe

Jun 2021

Eastern European sales of colour cosmetics recorded a steep decline in 2020. Measures introduced to contain the spread of Coronavirus (COVID-19), such as lockdowns, retail closures and mask-wearing, all had a negative impact on sales. Lip products…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Country Report

Sun Care in Lithuania

May 2021

The travel restrictions during the pandemic have limited demand for sun care products in 2020. As Lithuania does not have a particularly warm or sunny climate, consumers tend to primarily use these products when travelling abroad. As such, positive…

USD 990
Country Report

Skin Care in Lithuania

May 2021

In 2020, as consumers were able to save money through reduced spending on socialising, travelling, and other beauty and personal care products (such as coloured cosmetics), many chose to spend more on skin care. Pampering one’s skin became a popular…

USD 990
Country Report

Premium Beauty and Personal Care in Lithuania

May 2021

Premium beauty and personal care recorded a better performance than mass beauty and personal care in 2020, registering only a small current value decline. The primary consumers of premium beauty and personal care are mid-income and higher-income…

USD 990
Country Report

Oral Care in Lithuania

May 2021

The COVID-19 lockdowns have complicated the development of oral care products in 2020. On one hand, lockdown measures limited the workflow for some dental clinics, meaning that they could see fewer patients. In response to this, many dental surgeries…

USD 990
Country Report

Men's Grooming in Lithuania

May 2021

The arrival of COVID-19 in Lithuania was especially painful for men’s grooming, as this category was just about to reach somewhat maturity. Many men’s grooming products are seen as non-essential and given the economic turbulence of the pandemic…

USD 990
Country Report

Mass Beauty and Personal Care in Lithuania

May 2021

Mass beauty and personal care was more strongly affected by the pandemic than premium beauty and personal care, because the category’s dominant consumer base was harder hit by the economic crisis COVID-19 caused. Whilst the economic impact in…

USD 990
Country Report

Hair Care in Lithuania

May 2021

In 2020 consumers demonstrated stronger interest in products that are focused on hair treatment and maintaining hair health, with products that are seen as essential faring better during the COVID-19 pandemic than those which are seen as optional. As…

USD 990
Country Report

Fragrances in Lithuania

May 2021

A notable decline was recorded in fragrances in 2020 due to the COVID-19 pandemic. Fragrances are among the first products that consumers stop buying when their incomes come under pressure due to the non-essential nature of the products. Furthermore,…

USD 990
Country Report

Depilatories in Lithuania

May 2021

Depilatories remained a stable and mature category in the review period and recorded only a slight decline in 2020 and most consumers continued their personal grooming routines, ensuring consistent and wide demand. There was a decrease in demand from…

USD 990
Country Report

Deodorants in Lithuania

May 2021

Demand for deodorants was negatively impacted by the COVID-19 pandemic during 2020 as consumer worried less about their body odour due to spending extended time at home in isolation. However, the decline remained small, because deodorants are widely…

USD 990
Country Report

Colour Cosmetics in Lithuania

May 2021

The pandemic had a negative effect on colour cosmetics in 2020 with all apart from mascara seeing current value declines. Among those with the strongest declines were lip gloss, lip liner/pencil, lipstick, other lip products, and nail polish, all of…

USD 990
Country Report

Beauty and Personal Care in Lithuania

May 2021

Sales of beauty and personal care in Lithuanian in 2020 were most negatively impacted by the two national lockdowns and self-isolation recommendations. People were cautious of travelling and attending public events and working from home became a new…

USD 2,650
Country Report

Bath and Shower in Lithuania

May 2021

Bath and shower recorded an exceptionally dynamic performance in 2020 as the category benefitted from increased consumer time at home and heightened concerns over cleanliness and personal hygiene. This led some companies to apply intensive limited…

USD 990
Country Report

Baby and Child-Specific Products in Lithuania

May 2021

Whilst baby and child-specific products recorded decreased sales in 2020, the decline was fairly moderate as such products are widely considered to be essentials for all families and households with babies and young children, especially baby wipes…

USD 990
Country Report

Sun Care in North Macedonia

May 2021

Sun care will witness current value decline in 2020 overall as a direct result of the impact of the COVID-19 pandemic. As travel and tourism came to a standstill, sales of sun care have fallen rapidly. The loss of holidaymakers and weekend trippers…

USD 990
Country Report

Skin Care in North Macedonia

May 2021

In response to the COVID-19 pandemic, every product area within skin care will witness current value decline, with the exceptions of hand care, skin care gifts/sets and premium general purpose body care. Hand care has been particularly benefiting…

USD 990
Country Report

Premium Beauty and Personal Care in North Macedonia

May 2021

Premium beauty and personal care will respond negatively to the COVID-19 pandemic in 2020, with the fastest-declining product areas being those consumers have had little use for during lockdown and while social restrictions remain advisable. Some…

USD 990
Country Report

Oral Care in North Macedonia

May 2021

Oral care is expected to see an only minimal impact from COVID-19 during 2020, thanks to its importance in overall health and hygiene. Though all product areas are either witnessing slowed growth or current value decline, the declines are small and…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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