Beauty and Personal Care

Private label expanded significantly in the mass beauty and personal care segment in 2022. The general rise in the popularity of discounters in the Slovenian market played a key role in the development of private label during the year, as discounters…

In 2022, North Macedonia experienced notable trends in mass beauty and personal care. The first trend was the strong double-digit percentage retail value growth driven by stable consumer demand and growing unit prices, particularly in light of the…

Hair care is one of the fastest growing categories in beauty and personal care. While hair was not as severely impacted by the pandemic lockdowns as other products such as fragrances and colour cosmetics, it was sill negatively impacted and suffered…

Hair care experienced robust growth in 2022, driven by the steady volume demand for colourants and standard shampoo. These categories have successfully recovered from the setbacks caused by the COVID-19 pandemic. The growth of hair care is further…

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

Consumer demand for fragrances has demonstrated stability and improvement, driven by a shift among certain consumers away from deodorants and towards mass fragrance brands. These mass fragrance brands account for a significant portion of sales within…

Depilatories saw continued growth in 2022, with hair removers driving the category’s expansion. Experiencing a long and hot summer, women were looking for new ways to deal with hair growth at the same time as reducing the amount of time spent…

In 2022, depilatories experienced strong double-digit percentage growth, fuelled by two key factors: rising unit prices and a moderate increase in volume demand. The upward trend in unit prices played a significant role in driving the category's…

Deodorants maintained growth at a steady pace in 2022, with the roll-on and spray formats driving the category’s growth. Sprays are still amongst the cheapest deodorants available and there is a wide range of offerings. However, roll-ons are…

In 2022, the deodorants category experienced double-digit percentage retail value growth as unit prices increased in alignment with the official inflation rate. However, a closer analysis of the volume growth reveals a decline in deodorants sales…

The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their…

In 2022, colour cosmetics experienced robust double-digit percentage growth, driven by a combination of key factors. Consumer demand for colour cosmetics remained stable, resulting in moderate and consistent volume growth. The impact of rising…

In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is…

Double-digit percentage inflation played a crucial role in maintaining significant value growth in beauty and personal care in 2022. However, it is important to note that while the product area experienced growth, most unit prices of beauty and…

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

Despite the challenges posed by moderate volume growth and limited consumer demand resulting from inflation's negative impact on consumer spending and confidence, bath and shower exhibited strong performance in 2022, thanks to rising unit prices. In…

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

Due to inflation and economic uncertainties leading to rising unit prices, as well as increased production costs resulting from the Russian invasion of Ukraine, baby and child-specific products experienced robust double-digit growth in retail value…

In 2022, value and volume sales growth of sun care in Serbia was boosted by most consumers’ return to pre-pandemic lifestyles. Many Serbians started spending more time outdoors, and they also resumed traveling. Before traveling, they tend to purchase…

Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…