Beauty and Personal Care

A new hair removal innovation has created a buzz in depilatories in Slovakia. The novelty comes from the Polish brand Eveline, which has been the first to see the launch of a Smooth Epil Brazilian mask in the country. The mask contains natural clay…

Volume sales of depilatories rose only very moderately during 2022 despite the increased interest in hair removal generally among the population of Romania. The main reason for the lacklustre performance in the category during the year is that the…

Depilatories is among the categories of beauty and personal care that has enjoyed increasing popularity and sales growth in recent years in Poland, driven by the growing affluence of society. Above all, the growing popularity of depilatory products…

In 2022, Georgian consumers returned to pre-pandemic lifestyles as the threat and concern surrounding COVID-19 reduced. As a consequence, many consumers spent increased time outside of the household. This boosted the demand for depilatories, with…

Depilatories was negatively affected by the pandemic as, with women going out less, there was less demand for depilatories. In 2022, the category recorded fast growth as consumers returned to work and social activities, recouping the losses of the…

The return to overall positive retail volume growth for deodorants in 2022 was underpinned by the fuller resumption of work, social and fitness/exercise/sports norms as the Coronavirus (COVID-19) pandemic and related restrictions eased. Meanwhile,…

One of the most important trends in deodorants in 2022 was the increasing preference for larger packs among the Romanian population. This shift in consumer preferences was largely due to the pressure that came on household incomes during the year due…

Deodorant sprays is the leading format and one that experienced modest growth in 2022 in volume terms. Deodorant sprays is characterised by a wide range of offerings. Fresh fragrances remain the most popular, being associated with a long-lasting…

As concern surrounding COVID-19 reduces, a return to pre-pandemic lifestyles encouraged Georgians to spend more time outside of the home. The rising focus on health and wellness following the pandemic has further encouraged consumers to take part in…

Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people…

Colour cosmetics continued to recover from the slump in retail sales caused by the restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic. In 2022, overall retail volume sales returned to positive, if modest, growth, while…

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at…

In 2022, there was a rebound in sales of colour cosmetics, which was facilitated by the lifting of COVID-19 restrictions. Polish women returned to wearing make-up due to their return to their places of work with most people once again frequenting…

In 2022, colour cosmetics recorded a positive recovery stimulated by recovering tourism and returning to pre-COVID-19 lifestyles, with consumers socialising more, and attending occasions and events. The influx of tourism stimulated sales of more…

Sales of colour cosmetics grew well in 2022 with demand recovering as pandemic restrictions were lifted. Pandemic restrictions especially hampered sales of the “under the mask” categories such as lip products, but increased demand for such products…

Following the effects of the Coronavirus (COVID-19) pandemic, the War in Ukraine negatively affected the Slovak economy in 2022. Exports to Russia, Belarus and Ukraine were halted, and demand in the EU and V3 countries continued to fall. High levels…

2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important…

Beauty and personal care in Poland was heavily impacted by Russian aggression on Ukraine mainly by stopping exports to Russia and Belarus. The outbreak of war also had a negative impact on production costs. Some of the raw materials and packaging…

In 2022, with the threat of COVID-19 reduced in the country, many consumers returned to pre-pandemic routines and lifestyles. This positively impacted sales of beauty and personal care in Georgia, with heightened time outside the home and increased…

The beauty and personal care market in Estonia lost momentum in 2022 following a particularly strong 2021. Consumers returned to their pre-pandemic behaviours and found that reasons for concern were changed, but had not gone away. War in Ukraine and…