Beauty and Personal Care

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure…

Sun care sales rose in current value terms in the Czech Republic in 2023. After a slump during the COVID-19 crisis, when travel – and therefore exposure to the sun – was significantly restricted, the sun care category recorded a strong rebound coming…

Sun care is seeing notable growth on the back of rising consumer health consciousness. Growing awareness amongst consumers about the potentially harmful effects of over-exposure to the sun on skin health are driving demand for sun care products.…

In 2023, the post-pandemic recovery in sun care continued, although retail volume sales remained below pre-pandemic levels in Slovakia. Despite the growing pressure on purchasing power and rising prices, exceptionally good weather in Slovakia boosted…

In 2022, value and volume sales growth of sun care in Serbia was boosted by most consumers’ return to pre-pandemic lifestyles. Many Serbians started spending more time outdoors, and they also resumed traveling. Before traveling, they tend to purchase…

Sun care recorded a very strong performance in volume and value sales terms in 2022 as the category continues to recover from the dramatic sales decline registered at the peak of the COVID-19 pandemic in 2020. However, it should be noted that volume…

The awareness of the harmful effects of sunlight among Poles is extremely high. Understanding of the need to use filters is already strong and has been built by producers, social media and influencers. This reflects in the usage of sun care products.…

Sun care experienced a notable rebound in 2022 as travel restrictions were lifted and consumers were once again able to plan and enjoy their holidays. This led to an increased demand for sun care products, including sunscreens, aftersun lotions, and…

Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…

Sun care was the star performer in 2022. In spite of soaring double-digit inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care increased by a fifth. With society fully opened up, post pandemic…

Sun care products have traditionally been viewed as seasonal items, primarily associated with summer. However, in recent years, the season for sun protection usage has expanded significantly. Springtime now presents substantial UV exposure risks,…

Sun care was stimulated by the return to the pre-pandemic lifestyle, with consumers spending a heightened amount of time outdoors, particularly by the sea. Sun care's retail volume growth was also linked to a large number of tourists and emigrants…

Sun care recorded strong double-digit growth in 2022 in both value and volume terms following the lifting of pandemic restrictions and the return of both local and international tourism in Estonia. Aftersun and self-tanning products have very limited…

Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…

Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and…