Beauty and Personal Care

Baby and child-specific products in Bosnia and Herzegovina is facing growing interest among local parents who are seeking beauty and personal care brands developed specifically for babies and children. Leading category players are focused on ensuring…

Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…

Baby and child-specific sun care was among the top performing categories across baby and child-specific products in Croatia during 2023, with volume sales rising strongly despite steep unit price increases over the course of the year. The main reason…

Sales of baby and child-specific products record further growth in 2022 as normal trading and consumers’ usual routines resume with the lifting of pandemic restrictions and opening up of society. Baby wipes remained the largest product within the…

Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing…

In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…

The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products…

In contrast to other areas with beauty and personal care, baby and child-specific products did not experience a negative impact during COVID-19, with parents continuing to invest in the products. Moving into 2022, the landscape recorded positive…

Due to inflation and economic uncertainties leading to rising unit prices, as well as increased production costs resulting from the Russian invasion of Ukraine, baby and child-specific products experienced robust double-digit growth in retail value…

The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…

Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the…

In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of…

In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their…

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…

Baby and child-specific products significantly suffered in 2022, not only because of the impact of the war and reduced consumer spending power. The challenge came from the more limited consumer base as millions of women and children left Ukraine in…

In 2023, rising inflation continued to negatively impact consumer demand and curbed retail volume sales of bath and shower products in Bosnia and Herzegovina. The volume sales decline seen in body wash/shower gel dented the performance of the entire…

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…

Bath and shower is far from being the most dynamic beauty and personal care category in Estonia and in the region in general. During the height of the pandemic, there was significant demand for bath and shower products such as liquid soap and hand…