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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Belarus

May 2021

Every category in sun care but self-tanning was decimated by the impact of COVID-19 in 2020 due to self-imposed quarantine measures and limited holiday travel, both domestically and abroad. This is because lockdown measures in other countries…

USD 990
Country Report

Skin Care in Belarus

May 2021

The COVID-19 pandemic led to decelerated sales growth in most categories of skin care in 2020 with the exception of face masks, and most premium facial care categories apart from premium acne treatments, premium facial cleansing wipes, and premium…

USD 990
Country Report

Premium Beauty and Personal Care in Belarus

May 2021

COVID-19 presented significant challenges to premium beauty and personal care players in 2020. The most severely impacted categories were premium deodorants, premium fragrances, and premium adult sun care, which experienced significant contractions…

USD 990
Country Report

Oral Care in Belarus

May 2021

As a result of the COVID-19 pandemic, many consumers avoided large stores with a large number of people preferring to shop at stores close to their homes to avoid public transport. Consequently, hypermarkets and supermarkets, lost value share during…

USD 990
Country Report

Men's Grooming in Belarus

May 2021

Local men remained largely conservative and minimalist when purchasing grooming products. Therefore, Belarusian men mainly purchased essential products and replaced them only when they were finished in 2020. Furthermore, men’s shaving, which is the…

USD 990
Country Report

Mass Beauty and Personal Care in Belarus

May 2021

COVID-19 had a negative impact on sales of mass beauty and personal care and the category saw decelerated sales growth in 2020. Despite no government recommended lockdown or social distancing measures, many consumers chose home seclusion and avoided…

USD 990
Country Report

Hair Care in Belarus

May 2021

A large proportion of consumers in Belarus opted to engage in home seclusion, self-isolation and social distancing measures as a way of halting COVID-19 transmission during 2020 resulting in retail value sales growth of hair care slowing. All of…

USD 990
Country Report

Fragrances in Belarus

May 2021

The sharp decline in retail value sales growth of fragrances was due to the COVID-19 pandemic as many consumers preferred to stay at home in addition to working from home where possible in 2020. Furthermore, the economic and political uncertainty…

USD 990
Country Report

Depilatories in Belarus

May 2021

COVID-19 reinforced the existing decelerating growth trend of depilatories thanks to changes in consumer culture and the increasing popularity of depilation services at beauty salons. Such services became more affordable in recent years as salons…

USD 990
Country Report

Deodorants in Belarus

May 2021

Despite self-imposed home seclusion and fewer trips to brick-and-mortar stores during the height of the pandemic in 2020 retail value sales of deodorants saw healthy growth. The category is somewhat cushioned by the fact that deodorants are used on a…

USD 990
Country Report

Colour Cosmetics in Belarus

May 2021

Demand for colour cosmetics declined in 2020 as many consumers chose home seclusion to safeguard themselves and their families from COVID-19 during the height of the pandemic. This combined with rising numbers of people working from home negated the…

USD 990
Country Report

Beauty and Personal Care in Belarus

May 2021

Belarus did not have lockdowns nor state-encouraged store closures in 2020. Nonetheless, many consumers chose home seclusion during the first and second wave of COVID-19 which coincided with Belarus’ spring and autumn, limiting their time spent at…

USD 2,650
Country Report

Bath and Shower in Belarus

May 2021

As the COVID-19 pandemic hit Belarus in 2020 consumers became increasingly aware of hygiene standards to avoid the virus. As a result, sales growth of liquid soap was exceptional as consumers washed their hands more frequently. Moreover, the high…

USD 990
Country Report

Baby and Child-Specific Products in Belarus

May 2021

Thanks to the outbreak of COVID-19 in Belarus in 2020 and its subsequent home seclusion, Belarusians spent more time with their children and much of this time was spent outdoors. Consequently, demand for baby and child-specific hair care, skin care…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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