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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Bulgaria

Apr 2021

Sun care sales are among the hardest hit in 2020, as a direct result of the pandemic. Restrictions on travel and social distancing meant the collapse of demand from tourists, both inbound and outbound, and the lack of a proper holiday season. Summer…

USD 990
Country Report

Skin Care in Bulgaria

Apr 2021

The pandemic has had a limited effect on sales of skin care in Bulgaria, reflecting the fact that for most consumers, these products are an essential part of daily beauty regimes. There is set to be a slight dip in value growth in 2020, largely as a…

USD 990
Country Report

Premium Beauty and Personal Care in Bulgaria

Apr 2021

Sales of premium-positioned beauty and personal care products saw a far sharper decline in value sales in 2020 than mass beauty and personal care. There are a variety of reasons that these products suffered the most from the restrictive measures…

USD 990
Country Report

Oral Care in Bulgaria

Apr 2021

Oral care has seen comparatively little impact on sales as a result of the pandemic, reflecting the fact that these are essential items. Consumers have continues to take care of dental hygiene, and the category has been unaffected by the restrictions…

USD 990
Country Report

Men's Grooming in Bulgaria

Apr 2021

Sales of men’s grooming products have been hit hard by the restrictive measures put in place by the government in response to the pandemic. Limitations on travel, socialising and entertainment, as well as consumers working or studying from home where…

USD 990
Country Report

Mass Beauty and Personal Care in Bulgaria

Apr 2021

The onset of the pandemic has shaped consumer demand for mass beauty and personal care in differing ways. Concerns about the risks of infection have made consumers more mindful about personal hygiene and risk reduction. This has driven a strong…

USD 990
Country Report

Hair Care in Bulgaria

Apr 2021

Value sales of hair care are set to see a small dip in 2020 as a result of the pandemic, although the fall in sales is less pronounced than other categories, reflecting the essential nature of these products for many people. Sales have been hit by…

USD 990
Country Report

Fragrances in Bulgaria

Apr 2021

Fragrances have seen the sharpest decline in value sales in 2020, directly as a result of the pandemic. Demand for these products has been impacted heavily by the restrictive measures related to lockdown, the shuttering of malls and beauty retailers,…

USD 990
Country Report

Deodorants in Bulgaria

Apr 2021

Sales of deodorants are set to see a marked dip in 2020 following consistent growth over the review period. This is a direct result of the pandemic, and in particular the measures put in place by the government to control the virus. Consumers working…

USD 990
Country Report

Colour Cosmetics in Bulgaria

Apr 2021

Colour cosmetics has been one of the hardest hit categories within beauty and personal care in 2020 as a direct result of the pandemic and the government’s response. Bulgarian consumers have faced tight restrictions on movement, socialisation and…

USD 990
Country Report

Beauty and Personal Care in Bulgaria

Apr 2021

COVID-19 has, broadly speaking, had a negative effect on beauty and personal care in Bulgaria. In the most direct way, restrictions on travel, the temporary closure of work and educational institutions and tightly controlled social distancing have…

USD 2,650
Country Report

Bath and Shower in Bulgaria

Apr 2021

Prior to the pandemic, hand sanitisers, included in liquid soaps, were a niche product. The crisis has driven booming demand for these products, and value sales have grown strongly in 2020. In addition the leap in ethanol prices by surging global…

USD 990
Country Report

Baby and Child-Specific Products in Bulgaria

Apr 2021

Lockdown has in some respects helped baby and child specific products in Bulgaria. The shutdown of normal socialisation and the increased time spent together in domestic households has led to a mini baby boom in 2020, with birth rates well up on 2018…

USD 990
Country Report

Depilatories in Bulgaria

Jun 2020

Depilatories benefited from an expanding consumer base in 2019, despite per capita consumption remaining low. Women’s razors and blades for example attracted a growing number of consumers, although most women continue to use men's razors and blades…

USD 990
Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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