Beauty and Personal Care

The ongoing shift towards premium baby and child-specific products was driven in part by the stronger emphasis on natural baby products that are free of chemicals, which is becoming standard in Croatia. Consumers are looking for baby and…

Although the COVID-19 pandemic has dissipated in Croatia, hygiene habits created during this period have normalised. However, most Croatians still put a lot of focus on maintaining a clean environment and body to prevent getting a virus or an…

Beauty and personal care faced a very changeable sales period in 2022. On the positive side, public life had almost completely recovered from the effects of COVID-19 creating a stronger appetite for beauty and personal care products. In colour…

Colour cosmetics achieved another solid performance in 2022, posting healthy growth in retail volume sales, whilst current value growth rose sharply as inflation drove up unit prices. Consumer demand continued to rebound as pandemic measures were…

Similarly, to other beauty and personal care product areas, “clean” and natural ingredients have remained highly sought after by consumers, boosted by the COVID-19 health crisis. Companies have been promoting natural and organic trends, alongside…

Sales of depilatories rebounded in 2022 as demand returned to greater normality following the fluctuations caused by the COVID-19 pandemic. Consumer lifestyles normalised and led to more time outside the home, which boosted sales of depilatories as…

In 2022, with society fully re-opened and consumers keen to make a good appearance and present themselves well, fragrances registered healthy retail volume and current value growth. However, retail volume and current value sales were lower than…

In 2022, with society gradually opening up and people looking to present themselves well, hair care registered an increase in retail volume and current value sales. Sales professional hair care registered the highest current value growth as hair…

In 2022, mass beauty and personal care witnessed an increase in retail value sales, although this was to be expected due to Croatia’s high inflation rate and rising unit prices. Supply chain bottlenecks and rising fuel prices related to the war in…

Men’s grooming saw total volume and current value sales remain in positive territory in 2022, although there was a noticeable slowdown in volume sales in line with the rising costs of living. Men’s grooming continued to benefit from rising…

Oral care demonstrated steady retail volume and current value growth in 2022. Despite the rising cost of living, consumers have stuck with branded products in toothpaste, mouthwashes/dental rinses, toothbrushes and denture care products. Key product…

The recovery of premium beauty and personal care was observed across all product categories in 2022. Strong performers include hair care and skin care with healthy performance boosted by pandemic-induced lifestyle changes. While spending more time at…

The COVID-19 pandemic has taken its toll on beauty and personal care, but skin care has come out stronger than ever with some types of skin care seeing a higher level of innovation and achieving healthy growth. With consumers spending more time at…

Sun care achieved an exceptional performance in 2022 as the number of foreign visitors in Croatia neared pre-pandemic levels in 2019. Retail volume sales grew moderately in 2022 supported by the full relaxation of travel restrictions. In 2021,…