Beauty and Personal Care

Baby designated dermo-cosmetics performed well in both the mass and premium segments in 2022. Dermo-cosmetics are perceived as safe and effective, and the category is expected to continue to gain strength over the forecast period. The incidence of…

The demand for hand sanitisers has considerably dropped as the sanitary situation has improved and the pandemic officially came to an end. Although consumers remain cautious and still regularly wash their hands, the surge in sales seen in 2020 is…

Despite initial enthusiasm after the lifting of pandemic-related restrictions, beauty and personal care faced significant challenges in 2022, including high inflation, rising energy costs, and the Russian invasion of Ukraine. As a result, the overall…

Despite inflation, colour cosmetics has been a bright spot for manufacturers and retailers, with healthy growth seen across all categories in 2022. Brick-and-mortar stores, which dealt with significant challenges during the pandemic, have benefited…

Deodorants, as a product area, has been witnessing a shift towards natural and clean products, as well as a focus on sustainability. Dove's introduction of plastic-free and refillable packaging has set a precedent for other brands to follow suit, as…

Current value sales of depilatories recorded double-digit growth in 2022 as social conditions returned to normal and consumers partook in social events again and resumed travel. That said, inflationary pressures and the rise in retail prices were…

The COVID-19 pandemic caused a shift in consumer motivations when buying perfume. In addition to seduction and indulgence, consumers are now looking for fragrances that make them feel safe, serene, and good about themselves. Despite the uncertainty…

Czech consumers are becoming more knowledgeable about ingredients in hair care products, prompting brands to offer multi-layered hair care routines that resemble skin care regimes. Group-specific or targeted products can address specific hair issues…

Retail value sales for mass beauty and personal care products experienced double-digit growth in 2022. This growth can be attributed in part to inflationary pressures, as volume sales remained more modest throughout the year. The cost of raw…

Retail value sales of men’s grooming products saw double-digit growth in 2022, driven by an increase in demand for men’s hair care products, particularly beard oils and creams. Men’s skin care also saw positive results, with a growing demand for…

Growing awareness of the importance of oral hygiene and the adoption of advanced cleaning technologies by consumers has continued to drive demand for electric toothbrushes. The demand is strongly driven by innovation (e.g., Sonicare Prestige and…

Consumer demand remained high in the first half of 2022, providing an opportunity for premium beauty and personal care brands to increase prices and adjust packaging sizes to maintain their margins. However, from October, consumer visits to beauty…

In 2022, retail value sales of skin care recorded double-digit growth. This exceptionally high growth was largely fuelled by rising prices and consumer demand for variety, with Czech skin care consisting of a large number of multinational and local…

Sun care saw a strong rebound in 2022, driven largely by sales of mass sun protection products. While sales in the product area have yet to return to pre-pandemic levels, the resumption of international travel and the desire of Czech consumers to…