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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Estonia

May 2021

Sun care saw unexpectedly healthy growth in 2020, despite the challenges presented by COVID-19. Sales benefited from a particularly warm summer season which boosted sales during the peak months of June-August, with these sales also being boosted by…

USD 990
Country Report

Skin Care in Estonia

May 2021

The outbreak of COVID-19 saw consumers putting aside their more intensive beauty and personal care routines and focusing more on the basic essentials. As such, many areas of skin care saw significant declines with consumer priorities placed…

USD 990
Country Report

Premium Beauty and Personal Care in Estonia

May 2021

Premium beauty and personal care is dominated by sales of premium fragrances and consequently as sales of these products remained relatively stable so did the category’s overall sales. There is a great deal of brand loyalty within fragrances and…

USD 990
Country Report

Oral Care in Estonia

May 2021

Despite the home seclusion seen in 2020 as a result of COVID-19, most people continued to follow a basic oral care routines ensuring demand for toothpaste remained steady. However, beyond this oral care as a whole suffered, as consumers focused on…

USD 990
Country Report

Men's Grooming in Estonia

May 2021

2020 was a tough year for men’s grooming with the government’s strict COVID-19 measures resulting in men spending considerably more time at home. This in turn limited their incentive to maintain their usual grooming habits due to the lack of social…

USD 990
Country Report

Mass Beauty and Personal Care in Estonia

May 2021

In response to the outbreak of COVID-19 the Estonian government introduced a raft of measures to contain its spread, including a lockdown and strict social distancing measures. This resulted in consumers spending considerably more time at home, with…

USD 990
Country Report

Hair Care in Estonia

May 2021

Following the outbreak of COVID-19 the government introduced a range of restrictions which resulted in consumers spending considerably more time at home, including for work. With no need to leave their home so often, many people adapted accordingly…

USD 990
Country Report

Fragrances in Estonia

May 2021

With consumers stuck at home for much of the year due to the lockdown and social distancing measures, there were fewer occasions to wear fragrances during 2020. Due to the generally high price of many fragrances, most people only tend to wear them…

USD 990
Country Report

Depilatories in Estonia

May 2021

With women spending more time indoors and less time socialising or at work outside of the home, sales of depilatories declined in 2020. As lockdown measures were removed and social restrictions were eased, growth did start to pick up again with women…

USD 990
Country Report

Deodorants in Estonia

May 2021

With Estonians experiencing a prolonged period of home seclusion during 2020 due to COVID-19, many started to reduce the frequency of some of some their usual personal hygiene and grooming routines. With a lack of social interaction at work, or in…

USD 990
Country Report

Colour Cosmetics in Estonia

May 2021

Estonia’s nationwide lockdown was followed by strict social distancing measures and restrictions on the opening of foodservice and retail outlets, while businesses were encouraged to allow their employees to work from home where possible. These…

USD 990
Country Report

Beauty and Personal Care in Estonia

May 2021

Overall, 2020 was a tough year for producers and retailers of beauty and personal care in Estonia, with the outbreak of COVID-19 resulting in a series of restrictions that curtailed demand for many products. The main impact on sales was the fact…

USD 2,650
Country Report

Bath and Shower in Estonia

May 2021

Following the outbreak of COVID-19 the Estonian government and health authorities provided guidance on how to help prevent the spread of the virus. One of the most commonly heard pieces of advice was to wash your hands on a more regular basis, such…

USD 990
Country Report

Baby and Child-Specific Products in Estonia

May 2021

Baby and child-specific products saw somewhat of a mixed performance in 2020, with some products registering heavy declines, while others flourished. A significant factor behind this was the home seclusion seen as a result of the government’s…

USD 990
Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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