Explore by
Refine by

Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Georgia

May 2021

Sun care recorded among the strongest declines in current value and retail volume terms within overall beauty and personal care in 2020, in response to COVID-19. Under lockdown, many local consumers were forced to spend significant periods of time at…

USD 990
Country Report

Skin Care in Georgia

May 2021

Even though skin care was able to sustain positive current value sales growth in 2020, retail volume sales declined in Georgia. Lockdown measures not only resulted in home seclusion, but also financial concerns due to temporary unemployment for…

USD 990
Country Report

Premium Beauty and Personal Care in Georgia

May 2021

COVID-19 had a severe negative effect on premium beauty and personal care in 2020. Declining disposable incomes caused many consumers to look for ways to cut down on their spending maximally. This trend was already present in Georgia pre-pandemic,…

USD 990
Country Report

Oral Care in Georgia

May 2021

While oral care maintained positive current value sales growth in 2020, it was slower than in 2019 as the pandemic forced consumers to reassess their purchasing decisions. Local consumers maintained oral care routines to a certain extent as they…

USD 990
Country Report

Men's Grooming in Georgia

May 2021

In 2020, all men’s grooming products experienced declining current value and retail volume sales. Home seclusion resulted in many men spending longer periods of time in the home environment as they were either unable to attend their workplace or were…

USD 990
Country Report

Mass Beauty and Personal Care in Georgia

May 2021

Overall mass beauty and personal care as well as several subcategories recorded declining demand in 2020 in response to COVID-19 in Georgia. Home seclusion limited demand for non-essential products such as mass colour cosmetics, mass fragrances and…

USD 990
Country Report

Hair Care in Georgia

May 2021

Demand for hair care in Georgia declined in 2020 in response to COVID-19 in the country. During lockdown consumers spent a greater amount of time in the home environment, encouraging many consumers to be more relaxed in their approach to hair care…

USD 990
Country Report

Fragrances in Georgia

May 2021

Fragrances recorded one of the worst performances within beauty and personal care in 2020 due to the home seclusion ignited by COVID-19. Many local consumers only wear fragrances when they are outside of the home environment either when socialising…

USD 990
Country Report

Depilatories in Georgia

May 2021

Demand for depilatories experienced a slowdown in 2020, largely linked to the higher levels of home seclusion as a result of the response to COVID-19. As consumers rarely ventured outside apart from essential shopping and were unable to socialise…

USD 990
Country Report

Deodorants in Georgia

May 2021

Demand for deodorants marginally declined in 2020 in response to COVID-19. With home seclusion restricting local consumers’ movements outside of the home environment, many consumers were unable to attend the workplace, visit gyms or socialise,…

USD 990
Country Report

Colour Cosmetics in Georgia

May 2021

In 2020, colour cosmetics faced a strong hit from COVID-19 and related measures to curb the spread of the infection. For instance, due to the lockdown, going to work, going to events or just gathering outside one’s own home became very rare occasions…

USD 990
Country Report

Beauty and Personal Care in Georgia

May 2021

Notably, the emergence of Coronavirus (COVID-19) in Georgia resulted in a distribution shift in beauty and personal care in 2020. Indeed, there was a complete lockdown from the beginning of March until the end of April. During this time, all…

USD 2,650
Country Report

Bath and Shower in Georgia

May 2021

Bath and shower was not significantly impacted by the response to COVID-19 in 2020, with the category able to sustain the same current value growth in 2020 that was seen in 2019. Bath and shower showed more stability in comparison to other areas of…

USD 990
Country Report

Baby and Child-Specific Products in Georgia

May 2021

In light of the pandemic, baby and child-specific products posted much slower current value growth in 2020. Initially, baby and child-specific products benefitted from the trend of stockpiling among parents, as the first lockdown caused consumers to…

USD 990
Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands…

USD 1,325
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More

Shop Our Reports

Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

View Report

Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

View Report

Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

View Report