Beauty and Personal Care

Baby and child-specific products saw positive retail volume sales in 2022, mainly driven by baby and child-specific sun care. With COVID-19 restrictions lifted, Georgians spend more time outdoors, including near the sea. In addition, growing…

In 2022, bath and shower registered solid growth in current value terms, while in volume terms it saw lower levels of growth. This is reflective of rising price points, in addition to the normalisation in demand for such products, following the…

In 2022, with the threat of COVID-19 reduced in the country, many consumers returned to pre-pandemic routines and lifestyles. This positively impacted sales of beauty and personal care in Georgia, with heightened time outside the home and increased…

In 2022, colour cosmetics recorded a positive recovery stimulated by recovering tourism and returning to pre-COVID-19 lifestyles, with consumers socialising more, and attending occasions and events. The influx of tourism stimulated sales of more…

As concern surrounding COVID-19 reduces, a return to pre-pandemic lifestyles encouraged Georgians to spend more time outside of the home. The rising focus on health and wellness following the pandemic has further encouraged consumers to take part in…

In 2022, Georgian consumers returned to pre-pandemic lifestyles as the threat and concern surrounding COVID-19 reduced. As a consequence, many consumers spent increased time outside of the household. This boosted the demand for depilatories, with…

A return to social occasions and events drove retail volume sales of fragrances in 2022, encouraging consumption as consumers spent more time outside of the household, around friends and colleagues. The increasing number of tourists in 2022 also…

A growing number of occasions and more time spent outside the home encouraged the consumption of styling agents and colourants in 2022. This led to an increasing demand for hair conditioners and treatments, boosting retail volume sales in these…

Following the outbreak of COVID-19, with enforced home seclusion, lockdowns and store closures, the move towards pre-pandemic lifestyles has encouraged the consumption of beauty and personal care products in 2022. For example, socialising, occasions…

Men’s grooming was positively impacted by Georgians returning to pre-pandemic lifestyles in 2022, with men spending more time outside the home, attending events, social occasions and the workplace. This led to the heightened use of grooming products,…

In 2022, local consumers maintained oral care routines as they followed basic personal care and hygiene routines to ensure that they kept gum disease or other problems to a minimum. However, price sensitivity and the decline in disposable incomes did…

High inflation and growing price points were seen throughout 2022, due to increased raw materials, packaging and logistics prices. This is especially true for skin care and fragrances, where ingredients are more sophisticated and therefore, price…

Skin care recorded positive retail volume growth across the forecast period thanks to several factors. Consumers have become more knowledgeable about various skin care products, their usage and ingredients, and as such, skin care routines have grown…

Sun care was stimulated by the return to the pre-pandemic lifestyle, with consumers spending a heightened amount of time outdoors, particularly by the sea. Sun care's retail volume growth was also linked to a large number of tourists and emigrants…