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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Hungary

Apr 2021

Restrictions on travel and more time spent indoors during lockdowns impacted sun care significantly in 2020, as did the cancellation of public events, festivals, and summer camps for kids (among other outdoor activity occasions where people usually…

USD 990
Country Report

Skin Care in Hungary

Apr 2021

Skin care saw a decline in both current value and volume terms in 2020 as Hungarians cut back on household spending. A range of factors impacted the category in 2020, turning the once positive growth trend negative. Some had a multiplying effect on…

USD 990
Country Report

Premium Beauty and Personal Care in Hungary

Apr 2021

The majority of product areas with premium beauty and personal care saw steep declines in current value terms during 2020. Premium adult sun care, fragrances, colour cosmetics and hair care were some of the hardest hit, as consumers had fewer…

USD 990
Country Report

Oral Care in Hungary

Apr 2021

Mixed, contradictory forces shaped the oral care industry in 2020 as a result of the COVID-19 pandemic. There was increased concern among consumers about oral hygiene, as dentist appointments were limited to the most necessary cases, but on the other…

USD 990
Country Report

Men's Grooming in Hungary

Apr 2021

Men’s grooming was significantly impacted by the COVID-19 pandemic in 2020. Men’s fragrances recorded the largest decline in sales within men’s grooming, but sales of men’s razors and blades also suffered from the temporary closure of workplaces…

USD 990
Country Report

Mass Beauty and Personal Care in Hungary

Apr 2021

The impact of the COVID-19 pandemic was experienced slightly differently across mass beauty and personal care in 2020. With the exception of mass bath and shower, mass face masks, mass hand care and mass facial cleansing wipes and mass baby and…

USD 990
Country Report

Hair Care in Hungary

Apr 2021

Colourants was one of the few categories in hair care with growing sales in 2020. Colourants benefited from at-home hair dyeing as hairdressers were closed during the national lockdown or had limited opening hours. Approximately 70-80% of…

USD 990
Country Report

Fragrances in Hungary

Apr 2021

Fragrances was among the worst performing categories in beauty and personal care in 2020 as a result of lockdowns and a reduction in disposable income, which led consumers to prioritise essential products over those regarded as a luxury. Many relied…

USD 990
Country Report

Depilatories in Hungary

Apr 2021

Depilatories saw some decline in current value and volume terms during 2020. This was largely a result of the national lockdowns, which saw Hungarians confined to their homes. With fewer social events and work outside of the home, many relaxed their…

USD 990
Country Report

Deodorants in Hungary

Apr 2021

In contrast with an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the COVID-19 outbreak, all categories apart from deodorant wipes registered a decline in both current value and volume terms. During this time,…

USD 990
Country Report

Colour Cosmetics in Hungary

Apr 2021

Colour cosmetics (primarily lip products and facial make-up) recorded one of the highest loss of sales within beauty and personal care during the COVID-19 pandemic. This was due to consumers spending more time at home from late March to May 2020…

USD 990
Country Report

Beauty and Personal Care in Hungary

Apr 2021

Beauty and personal care in Hungary was heavily impacted by the COVID-19 pandemic in 2020, and many categories recorded significant losses both in terms of volume and value sales. National lockdowns, social distancing, mask-wearing and event and…

USD 2,650
Country Report

Bath and Shower in Hungary

Apr 2021

All soap products benefited from the suddenly increased demand for hand sanitising, which boosted the category as a whole. Value positioned products had an obvious competitive advantage, but leading mass brands also moved to larger size variants and…

USD 990
Country Report

Baby and Child-Specific Products in Hungary

Apr 2021

The COVID-19 pandemic negatively impacted all areas of baby and child-specific products in 2020, with the exception of nappy (diaper) rash treatment, and baby wipes, which saw very strong growth in both current value and volume terms and mitigated…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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