Beauty and Personal Care

Due to inflation and economic uncertainties leading to rising unit prices, as well as increased production costs resulting from the Russian invasion of Ukraine, baby and child-specific products experienced robust double-digit growth in retail value…

Despite the challenges posed by moderate volume growth and limited consumer demand resulting from inflation's negative impact on consumer spending and confidence, bath and shower exhibited strong performance in 2022, thanks to rising unit prices. In…

Double-digit percentage inflation played a crucial role in maintaining significant value growth in beauty and personal care in 2022. However, it is important to note that while the product area experienced growth, most unit prices of beauty and…

In 2022, colour cosmetics experienced robust double-digit percentage growth, driven by a combination of key factors. Consumer demand for colour cosmetics remained stable, resulting in moderate and consistent volume growth. The impact of rising…

In 2022, the deodorants category experienced double-digit percentage retail value growth as unit prices increased in alignment with the official inflation rate. However, a closer analysis of the volume growth reveals a decline in deodorants sales…

In 2022, depilatories experienced strong double-digit percentage growth, fuelled by two key factors: rising unit prices and a moderate increase in volume demand. The upward trend in unit prices played a significant role in driving the category's…

Consumer demand for fragrances has demonstrated stability and improvement, driven by a shift among certain consumers away from deodorants and towards mass fragrance brands. These mass fragrance brands account for a significant portion of sales within…

Hair care experienced robust growth in 2022, driven by the steady volume demand for colourants and standard shampoo. These categories have successfully recovered from the setbacks caused by the COVID-19 pandemic. The growth of hair care is further…

In 2022, North Macedonia experienced notable trends in mass beauty and personal care. The first trend was the strong double-digit percentage retail value growth driven by stable consumer demand and growing unit prices, particularly in light of the…

Men's grooming is experiencing robust double-digit percentage value growth, primarily driven by the significant increase in unit prices across all product ranges. Younger male consumers play a key role in driving the growth of the category,…

Oral care in 2022 experienced a boost in performance, primarily driven by the rising unit prices across all product ranges. This was coupled with moderate volume growth. The increase in unit prices was largely a response to rising production costs,…

In 2022, premium beauty and personal care in North Macedonia experienced strong double-digit percentage growth despite the rising unit prices of premium products. This growth was driven by inflationary trends, particularly in the first half of the…

Skin care continues to experience robust consumer demand driven by the growing emphasis on health and wellbeing. With an increasing focus on maintaining healthy-looking skin as an indicator of overall wellness, consumers are actively seeking skin…

Sun care experienced a notable rebound in 2022 as travel restrictions were lifted and consumers were once again able to plan and enjoy their holidays. This led to an increased demand for sun care products, including sunscreens, aftersun lotions, and…