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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Poland

May 2021

Sun care is among the hardest hit group of products in 2020 by the pandemic. Restrictions on travel and social distancing meant the collapse in demand from Polish holidaymakers, and self-isolating consumers have left the house less, further lowering…

USD 990
Country Report

Skin Care in Poland

May 2021

Skin care is set to see a marked decline in 2002 as a result of the COVID-19 crisis, following a period of solid growth. The disruption to normal grooming routines as a result of restrictions on movement and socialisation, as well as consumers…

USD 990
Country Report

Premium Beauty and Personal Care in Poland

May 2021

Sales of premium-positioned beauty and personal care products have seen steeper decline in value sales in 2020 than mass aligned products as a result of the crisis. There are a variety of reasons for this. Most directly, restrictions on non-essential…

USD 990
Country Report

Oral Care in Poland

May 2021

Oral care in Poland has seen limited impact from the pandemic, reflecting the essential status of these items. During lockdown, consumers have still had to take care of dental hygiene, and the category has been unaffected by the restrictions on…

USD 990
Country Report

Men's Grooming in Poland

May 2021

The men’s grooming category has been hit hard by the pandemic, almost wholly as a result of the changes to daily grooming routines brought about by the lockdown and other virus containment measures. Self-isolation in particular has reduced the need…

USD 990
Country Report

Mass Beauty and Personal Care in Poland

May 2021

The onset of the pandemic has shaped consumer demand for mass beauty and personal care in differing ways. Concerns about the risks of infection have made consumers more mindful about personal hygiene and risk reduction, driving demand for…

USD 990
Country Report

Hair Care in Poland

May 2021

The pandemic has had a limited impact on value sales of hair care in Poland in 2020, reflecting the essential nature of these products for many people. Sales have been hit by the reduced need for grooming as a result of self isolation and a decline…

USD 990
Country Report

Fragrances in Poland

May 2021

Fragrances have seen some of the steepest falls in value sales in 2020 as a result of the pandemic. Demand for all types of fragrances has been slowed by lockdown, including the shuttering of malls and beauty retailers, the closure of entertainment…

USD 990
Country Report

Depilatories in Poland

May 2021

Sales of depilatories are set to slow in 2020, wholly as a result of the upheavals in people’s lives caused by the pandemic. Restrictions on movement and socialising have cut the need for a rigorous grooming programme, with housebound consumers…

USD 990
Country Report

Deodorants in Poland

May 2021

Sales of deodorant in Poland have seen a slight drop in value sales 2020, largely related to the changes in consumer lifestyles brought about by self-isolation and lockdown. Restrictions on movement and socialising have weakened perceived need for…

USD 990
Country Report

Colour Cosmetics in Poland

May 2021

Demand for colour cosmetics collapsed in the first half of 2020, as a result of the pandemic. The main reason for this was the need for self-isolation, reduced social interaction and more consumers working, where possible from home. These factors…

USD 990
Country Report

Beauty and Personal Care in Poland

May 2021

The first lockdown in Poland was introduced on March 16, 2020, almost two weeks after the official detection of the first case of COVID-19. An epidemic was declared throughout the country, and the government moved to control its spread with…

USD 2,650
Country Report

Bath and Shower in Poland

May 2021

Bath and shower has been the only category to generate positive sales growth in real terms in 2020, a direct result of the COVID-19 crisis. The surge in demand for these products has been driven by consumers paying increased attention to compliance…

USD 990
Country Report

Baby and Child-Specific Products in Poland

May 2021

Value sales of baby and child-specific products are set to slow in Poland as a result of the pandemic. Volume sales have been largely unaffected by the crisis; many of these products are essential for parents, especially for babies, and in addition…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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