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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Romania

Apr 2021

Sun care was one of the most negatively affected categories by the pandemic and will see its sales shrink by a quarter in 2020. Travel restrictions had a particularly strong impact on the category as Romanian consumers mostly use these products when…

USD 1,195
Country Report

Skin Care in Romania

Apr 2021

Skin care performed positively in 2020, somewhat benefitting from the COVID-19 pandemic. Working from home, lockdown, and restrictions on social events meant that Romanian consumers spent more time at home and therefore had more time to develop a…

USD 1,195
Country Report

Premium Beauty and Personal Care in Romania

Apr 2021

Premium beauty and personal care suffered the most in 2020 due to the economic impact the pandemic had on consumers. In fact, Romania registered one of the highest drops in GDP in Europe, strongly affecting consumers purchasing behaviours. Many…

USD 1,195
Country Report

Oral Care in Romania

Apr 2021

The COVID-19 pandemic in 2020 raised the awareness of personal hygiene in Romania and led consumers to take extra precautionary measures to protect themselves against the virus. Despite not all advice on social media being correct or scientifically…

USD 1,195
Country Report

Men's Grooming in Romania

Apr 2021

All areas of men’s grooming, except for mass men’s fragrances, will see negative growth in 2020 as men pay less attention to maintaining their appearance during the extended time spent at home. Mass men’s fragrances remained at a similar current…

USD 1,195
Country Report

Mass Beauty and Personal Care in Romania

Apr 2021

Mass beauty and personal care was not drastically impacted by the pandemic in 2020, due to the increased interest in cleanliness and hygiene. The first half of the year was characterised by the general worry of becoming infected by COVID-19.…

USD 1,195
Country Report

Hair Care in Romania

Apr 2021

Hair care will record minimal growth in 2020, and thus appears to be not strongly affected by the COVID-19 pandemic. However, this figure masks strongly contrasting fortunes for different categories within hair care, some recording strong growth and…

USD 1,195
Country Report

Fragrances in Romania

Apr 2021

Fragrances was one of the most significantly impacted categories by the pandemic in 2020. Home seclusion, working from home, and the lack of social events negatively affected sales of the category. Romanians tend to use fragrances when they meet…

USD 1,195
Country Report

Depilatories in Romania

Apr 2021

Depilatories was negatively affected by the pandemic and will record a small decline in sales in 2020. Home seclusion, working from home, travel restrictions, social event cancellations, as well as the closure of beauty salons negatively impacted…

USD 1,195
Country Report

Deodorants in Romania

Apr 2021

Deodorants will record a notable decrease in sales due to the impact of the pandemic in 2020. Working from home, significant lockdown periods, restrictions on social events, and the temporary closure of gyms and other sports facilities negatively…

USD 1,195
Country Report

Colour Cosmetics in Romania

Apr 2021

Colour cosmetics was one of the most affected categories by the pandemic in 2020. The lockdowns, working from home policies, and restrictions on social events limited consumers’ opportunities for dressing up and wearing make-up. With fewer…

USD 1,195
Country Report

Beauty and Personal Care in Romania

Apr 2021

Categories from beauty and personal care were not equally affected by the COVID-19 pandemic in 2020, with some showing strong growth, some steep declines and others remaining relatively static. One key impact of the pandemic was increased interest in…

USD 2,750
Country Report

Bath and Shower in Romania

Apr 2021

Bath and shower will register the highest growth of all beauty and personal care categories in 2020 due to the COVID-19 pandemic leading to greater concern over personal hygiene. In line with government recommendations, Romanian consumers developed…

USD 1,195
Country Report

Baby and Child-Specific Products in Romania

Apr 2021

COVID-19 will have a drastic impact on the GDP of Romania in 2020, with one of the highest decreases in Europe. Unemployment also significantly increased during pandemic, leaving consumers with strongly reduced purchasing power. Generally, parents…

USD 1,195
Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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