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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Serbia

May 2021

Sun care was the part of overall beauty and personal care in Serbia that was the most badly hit in 2020 due to COVID-19, with steep decline suffered in both value and volume sales. This was caused mainly by the fact that borders were closed during…

USD 990
Country Report

Skin Care in Serbia

May 2021

COVID-19 and its negative effects were not enough to cause skin care in Serbia to regress to retail value decline in 2020, although the pandemic did slow down the category’s growth. Many consumers saw their purchasing power severely affected by the…

USD 990
Country Report

Premium Beauty and Personal Care in Serbia

May 2021

Premium beauty and personal care saw a massive decline in value sales in 2020 thanks to COVID-19 and the related drop in consumer confidence and disposable income. The decline was steeper than that seen in mass beauty and personal care in the year.…

USD 990
Country Report

Oral Care in Serbia

May 2021

Oral care was slightly negatively affected in 2020 by COVID-19 as many Serbian consumers purchased only the necessary products and only in the necessary quantities, without stockpiling them. Many consumers saw their purchasing power severely affected…

USD 990
Country Report

Men's Grooming in Serbia

May 2021

Sales of men’s grooming products were notably hampered in 2020 in Serbia by COVID-19, and negative retail value growth rates in all product categories clearly show that. Consumers staying at home and experiencing economic crisis were the most…

USD 990
Country Report

Mass Beauty and Personal Care in Serbia

May 2021

Many categories of mass beauty and personal care received a boost to their sales or at least did not see decline during 2020 due to the impact of COVID-19 on consumer spending. Consumers in Serbia were fairly reluctant to spend a lot on premium…

USD 990
Country Report

Hair Care in Serbia

May 2021

Hair care in Serbia more or less stagnated overall in 2020. However, the different product categories within hair care experienced different outcomes in 2020 due to the impact of COVID-19. On one side are salon professional hair care and styling…

USD 990
Country Report

Fragrances in Serbia

May 2021

Fragrances was among the categories of beauty and personal care in Serbia that were the most seriously hit by the impact of COVID-19 in 2020. These products are simply seen as non-essential by most consumers, and many decided to cut their expenditure…

USD 990
Country Report

Depilatories in Serbia

May 2021

Depilatories declined in 2020 and this was partly due to COVID-19, as the need for these products lowered since people spent more time at home and experienced reduced spending power. However, before the outbreak of COVID-19, sales of depilatories had…

USD 990
Country Report

Deodorants in Serbia

May 2021

Sales of deodorants remain relatively low in Serbia as not all consumers deem these products to be necessary. Among those who purchase deodorants, the majority still prefer sprays as this format is considered the most convenient and less prone to…

USD 990
Country Report

Colour Cosmetics in Serbia

May 2021

In 2020, colour cosmetics in Serbia was massively affected in a negative way by COVID-19. This category was influenced by COVID-19 in a different and more direct way compared to all other parts of beauty and personal care. As most consumers wore a…

USD 990
Country Report

Beauty and Personal Care in Serbia

May 2021

Beauty and personal care as a whole was negatively hit by COVID-19 in Serbia in 2020 and recorded a negative retail value growth rate as a result. This was the case because many consumers restrained themselves to purchase only essential products and…

USD 2,650
Country Report

Bath and Shower in Serbia

May 2021

Bath and shower was the one part of beauty and personal care in Serbia that was affected in the most positive way by COVID-19 in 2020. In contrast to the decline suffered by most other beauty and personal care categories in 2020, bath and shower…

USD 990
Country Report

Baby and Child-Specific Products in Serbia

May 2021

Despite a gradually decreasing birth rate in the country, Serbians have tended to be willing to spend on products for their children, which has supported the value growth of baby and child-specific products. However, in 2020, baby and child-specific…

USD 990
Strategy Briefing

Skin Care in Eastern Europe

Jul 2018

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands…

USD 1,325
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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