Beauty and Personal Care

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Baby and Child-Specific Products in Serbia

May 2023

In Serbia, brand loyalty is high in baby and child-specific products. Parents tend to stick to brands that are deemed suitable for their children, rather than switching to cheaper alternatives. However, price sensitivity remains a key driver of…

USD 1,195
Country Report

Bath and Shower in Serbia

May 2023

In 2022, volume sales of bath and shower were stable, driven by the hygiene trend, which has persisted even after the COVID-19 pandemic. Inflation led to price growth, which, in turn, drove up the value of sales and thus the growth rate of bath and…

USD 1,195
Country Report

Beauty and Personal Care in Serbia

May 2023

The return of Serbians to their pre-COVID-19 lifestyles positively impacted beauty and personal care‘s performance, due to increased occasions for product use. As such, sun care, fragrances, colour cosmetics, and skin care recorded the highest value…

USD 2,750
Country Report

Colour Cosmetics in Serbia

May 2023

For many women in Serbia, the quality of colour cosmetics remains a top priority, with over 50% of consumers valuing quality over other factors. Low-priced cosmetics are often viewed with scepticism due to doubts about their quality. As such, when…

USD 1,195
Country Report

Deodorants in Serbia

May 2023

Traditional deodorants is experiencing slight demand due to consumers purchasing it less frequently. Conversely, antiperspirants, which forms part of deodorants, are generally more popular than classic deodorants, which drove healthy value sales…

USD 1,195
Country Report

Depilatories in Serbia

May 2023

Volume sales of depilatories increased slightly in 2022 due to many consumers’ returning to pre-pandemic lifestyles, as women spent more time outside of their homes. However, this sales growth is hampered by the return of many women to salons and…

USD 1,195
Country Report

Fragrances in Serbia

May 2023

There was a slight shift towards lower mass segments in mass fragrances due to growing price sensitivity in 2022. Mid-priced mass fragrances experienced a decline, while semi-selective fragrances (priced between EUR25-40) or high-priced mass…

USD 1,195
Country Report

Hair Care in Serbia

May 2023

In 2022, volume sales of colourants recorded growth after seeing a decline in 2020 and 2021. The return of Serbians to pre-pandemic lifestyles stimulated this demand. Brand loyalty remained high among consumers, who rarely switch to different brands.…

USD 1,195
Country Report

Mass Beauty and Personal Care in Serbia

May 2023

At the start of 2022, consumer spending increased as many resumed their pre-COVID-19 lifestyles. However, in the second half of the year, many consumers became more cost-conscious due to rising prices and decreased disposable income. As a result,…

USD 1,195
Country Report

Men's Grooming in Serbia

May 2023

In 2022, men paid more attention to their appearance. The number of men’s grooming occasions increased as many consumers returned to their pre-pandemic lifestyle and spent more time outside the home. Premium men’s toiletries and premium men’s…

USD 1,195
Country Report

Oral Care in Serbia

May 2023

Oral care in Serbia experienced similar volume sales growth in 2022 than 2021, while value sales growth was high due to an increase in raw materials, packaging costs and shipment. The return to pre-pandemic lifestyle stimulated demand for oral care,…

USD 1,195
Country Report

Premium Beauty and Personal Care in Serbia

May 2023

In the first half of 2022, consumer spending in Serbia increased as people returned to their pre-pandemic lifestyles, spending more time outdoors and using premium beauty and personal care products on more occasions. While most consumers reserve…

USD 1,195
Country Report

Skin Care in Serbia

May 2023

During the review period, there was a shift in skin care trends in Serbia from natural skin care to expert care. Consumers increasingly paid attention to functional skin care that effectively addressed specific skin issues. This led to a growth in…

USD 1,195
Country Report

Sun Care in Serbia

May 2023

In 2022, value and volume sales growth of sun care in Serbia was boosted by most consumers’ return to pre-pandemic lifestyles. Many Serbians started spending more time outdoors, and they also resumed traveling. Before traveling, they tend to purchase…

USD 1,195
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