Beauty and Personal Care

In 2022, sun care returned to overall retail volume and current value growth, following the slump in sales caused by the effects of the Coronavirus (COVID-19) crisis. This performance was driven by the resumption of international travel, not least to…

Skin care in Slovakia was less affected than many other categories by the Coronavirus (COVID-19) pandemic. Indeed, the demand for some facial care and hand care products continued to grow during the pandemic for beauty, pampering or treatment and…

Having rebounded to surpass the 2019 pre-Coronavirus (COVID-19) pandemic level of retail current value sales in 2021, premium beauty and personal care registered faster retail current value growth in 2022. While this performance was supported by high…

Retail volume sales of battery toothbrush replacement heads rebounded slightly in 2022, although strong current value growth was mainly due to high inflationary pressure on prices. Battery toothbrush units, however, continued to see retail volume…

Grooming rituals witnessed stronger patterns in 2022, as men’s grooming started to recover from the effects of the Coronavirus (COVID-19) pandemic. Restaurants and bars remained open without any disruptions in 2022, and consumers generally returned…

The demand for colour cosmetics was hit hard by the Coronavirus (COVID-19) pandemic and related restrictions, with home seclusion dampening the need or opportunity to wear these products. Hence, the demand for colour cosmetics rebounded once COVID-19…

Following declines in 2020 and 2021, in the wake of the Coronavirus (COVID-19) crisis, when consumers worked and studied at home and out-of-home socialising and activities were heavily restricted, hair care returned to positive, if slight, retail…

Mass fragrances were underperforming prior to the onset of the Coronavirus (COVID-19) pandemic. The mass segment was also hit somewhat harder than premium fragrances by the restrictions on retailing and consumer mobility due to a weaker presence…

A new hair removal innovation has created a buzz in depilatories in Slovakia. The novelty comes from the Polish brand Eveline, which has been the first to see the launch of a Smooth Epil Brazilian mask in the country. The mask contains natural clay…

The return to overall positive retail volume growth for deodorants in 2022 was underpinned by the fuller resumption of work, social and fitness/exercise/sports norms as the Coronavirus (COVID-19) pandemic and related restrictions eased. Meanwhile,…

Colour cosmetics continued to recover from the slump in retail sales caused by the restrictions on consumer mobility in light of the Coronavirus (COVID-19) pandemic. In 2022, overall retail volume sales returned to positive, if modest, growth, while…

Following the effects of the Coronavirus (COVID-19) pandemic, the War in Ukraine negatively affected the Slovak economy in 2022. Exports to Russia, Belarus and Ukraine were halted, and demand in the EU and V3 countries continued to fall. High levels…

While in the past consumers in Slovakia were convinced that bar soaps were full of bacteria, they have come a long way in terms of development and perception. As a result, bar soaps have re-emerged into the spotlight and gained trust and acceptance.…

Natural and chemical-free products have boosted the demand for baby and child-specific products in Slovakia. This has developed in line with a spike in general consumer interest in health and wellness in the review period. This trend is very…