Beauty and Personal Care

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is…

The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their…

Deodorants maintained growth at a steady pace in 2022, with the roll-on and spray formats driving the category’s growth. Sprays are still amongst the cheapest deodorants available and there is a wide range of offerings. However, roll-ons are…

Depilatories saw continued growth in 2022, with hair removers driving the category’s expansion. Experiencing a long and hot summer, women were looking for new ways to deal with hair growth at the same time as reducing the amount of time spent…

Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for…

Hair care is one of the fastest growing categories in beauty and personal care. While hair was not as severely impacted by the pandemic lockdowns as other products such as fragrances and colour cosmetics, it was sill negatively impacted and suffered…

Private label expanded significantly in the mass beauty and personal care segment in 2022. The general rise in the popularity of discounters in the Slovenian market played a key role in the development of private label during the year, as discounters…

As men are nowadays paying more attention to their wellbeing and physical appearance, the men’s grooming category is booming. Fragrances is the fastest growing category, as men are willing to pay more money for premium fragrances. Fragrances is a…

The oral care category continued to see positive growth in Slovenia in 2022. This performance was still largely a consequence of the pandemic era, during which dentists’ offices were working on limited time schedules and many people faced dental…

Although the mass beauty and personal care segment is much larger than the premium segment, the latter is growing much more rapidly. Consumers are becoming increasingly knowledgeable about and conscious of the ingredients used in beauty and personal…

Busy and stressful lifestyles are increasing consumer demand for face masks. Such products contribute to consumers’ sense of wellbeing and stress relief. New formats of basic moisturisers are growing in popularity, with the market seeing ampules,…

Sun care is seeing notable growth on the back of rising consumer health consciousness. Growing awareness amongst consumers about the potentially harmful effects of over-exposure to the sun on skin health are driving demand for sun care products.…