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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Brazil

Jun 2021

When the COVID-19 pandemic hit the Brazilian market in March 2020, many consumers (and manufacturers) would have bet restrictions would only last for a couple of weeks. However, Brazil has witnessed one of the worst pandemic scenarios since its…

USD 990
Country Report

Skin Care in Brazil

Jun 2021

While colour cosmetics, and facial make-up in particular, remains a very important category for Brazilian consumers, the impact of the COVID-19 pandemic in terms of reducing social occasions led to a decline in value sales. This scenario, however,…

USD 990
Country Report

Premium Beauty and Personal Care in Brazil

Jun 2021

The country was still struggling to recover from the last severe economic crisis of 2015/2016 when the COVID-19 pandemic hit Brazil. Apart from the challenges posed by the pandemic from a health perspective, political has instability affected how the…

USD 990
Country Report

Oral Care in Brazil

Jun 2021

Oral care products have always been perceived as essential by most Brazilians, so when the COVID-19 pandemic hit the country, the expectation was of a marginal effect on added-value and a stronger trading down movement. Unexpectedly though, 2020…

USD 990
Country Report

Men's Grooming in Brazil

Jun 2021

Despite the severe negative impact of the COVID-19 pandemic on consumers’ available income and level of confidence, fragrances remained considered essential items – even more so than deodorants. With a higher than expected pace of growth, men’s…

USD 990
Country Report

Mass Beauty and Personal Care in Brazil

Jun 2021

A major highlight in overall beauty and personal care, fragrances also has a determinate role in the mass segment. The category’s retail value sales in 2020 accounted for more than a quarter of total sales in mass beauty and personal care, with a…

USD 990
Country Report

Hair Care in Brazil

Jun 2021

The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of…

USD 990
Country Report

Fragrances in Brazil

Jun 2021

While the impacts of the COVID-19 pandemic were strong in terms of long-term social isolation measures and a reduction in many household incomes, one aspect of the Brazilian population persisted: using fragrances daily. Perceived as essential by many…

USD 990
Country Report

Depilatories in Brazil

Jun 2021

During 2020, Brazil did not witness as severe COVID-19 lockdowns as seen in other countries in Europe and the Americas. Probably because of this, social isolation measures lasted for much longer than expected, and the virus continued to spread…

USD 990
Country Report

Deodorants in Brazil

Jun 2021

Due to the COVID-19 pandemic, many consumers had to comply with quarantine rules from March 2020. Thus, many people were secluded at home most of the time, although they still went to supermarkets and drugstores/parapharmacies even during the…

USD 990
Country Report

Colour Cosmetics in Brazil

Jun 2021

Colour cosmetics in Brazil had already been witnessing marginal declines in current value sales over the last couple of years, due to trading down to mass and more affordable brands, as well as aggressive promotions and discounts offered by brands to…

USD 990
Country Report

Beauty and Personal Care in Brazil

Jun 2021

Brazil has been severely impacted by COVID-19 – with the virus worsening the already volatile political and economic scenarios and leading to decreasing consumer confidence in spending. With such a challenging background, many fmcg (fast-moving…

USD 2,650
Country Report

Bath and Shower in Brazil

Jun 2021

When the COVID-19 pandemic hit the Brazilian market in March 2020, one of the categories expected to see the strongest sales increase due to preventative health and stockpiling was bath and shower. As all authorities and specialists firmly and…

USD 990
Country Report

Baby and Child-Specific Products in Brazil

Jun 2021

In Brazil, COVID-19 lockdown was first decreed by local governments in March 2020, but restrictions, timing and specific measures differed between the states. There was no coordinated response from the federal government, which increased the sense of…

USD 990
Country Report

Men's Grooming in Bolivia

May 2021

The COVID-19 pandemic and ensuing lockdown will have a negative impact on hair care in 2020 overall. The main reason for this is due to consumers spending more time at home, with this encouraging many to take a more relaxed approach to hair care…

USD 990
Country Report

Fragrances in Bolivia

May 2021

Bolivian women are used to hair removal and many have incorporated this into their daily habits. Bolivia’s varied racial heritage strongly influences the performance of depilatories in rural areas. However, depilatories will respond negatively to the…

USD 990
Country Report

Sun Care in Bolivia

May 2021

Prior to the COVID-19 pandemic, the use of sun protection in the population rose in Bolivia, especially in higher-income socioeconomic groups. Likewise, the growing awareness of skin cancer was also a large factor boosting the demand for sun care…

USD 990
Country Report

Skin Care in Bolivia

May 2021

In response to the COVID-19 pandemic, general purpose body care will respond well and see the most dynamic current value growth in 2020 overall. Mass body care products in particular have increased in consumption mainly due to the migration of direct…

USD 990
Country Report

Premium Beauty and Personal Care in Bolivia

May 2021

Premium beauty and personal care will be devastated by the COVID-19 pandemic in 2020 overall as current value sales plummet. The main reason for this has been due to the economic uncertainty as a result of the crisis, encouraging mid- and high-income…

USD 990
Country Report

Oral Care in Bolivia

May 2021

While oral health generally remains important to Bolivian consumers, 2020 has been proving a challenging year due to the COVID-19 pandemic and its impact on the economy. Many consumers have faced declining disposable income levels and have been…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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