Beauty and Personal Care

Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there…

Costa Rica’s inflation is the highest in Central America. The year-on-year inflation measured by the consumer price index (as of August 2022) is 11.48%, according to the National Statistics Institute (INEC). Inflationary pressure increased further in…

The falling number of COVID-19 cases and the less severity of symptoms meant Ecuadorians were far less concerned about contracting the virus in 2022, and so compulsive hand washing decreased considerably. As sales of bath and shower began to…

Body wash/shower gel is the best-performing category in 2022 as more Costa Ricans are trying the product and preferring it to bar soap despite the lower price tag of bar soap. The pandemic pushed consumers away from soap, as they did not want to use…

A significant proportion of baby and child specific products are imported from Colombia and so the category is dependent on the supply chain working efficiently across borders. In 2021, national strikes lasted for some 50 days causing severe…

Manufacturers of baby and child-specific products are offering consumers savings through volume presentations of their products, especially in modern retailers. Johnson & Johnson and Kimberly-Clark, for instance, have introduced larger bottles for…

The use of sun protection in Peru is strongly associated with outdoor activities and for this reason a large percentage of sales occur during summertime (December through March) when people would normally spend more time outside the home. With the…

Sun care recorded strong growth in 2022 as Bolivians resumed outdoor activities following the complete relaxation of pandemic restrictions. Students have returned to university and schools and COVID-19 concerns have reduced as the vaccine was rolled…

The pandemic stimulated growing interest among Peruvians in skin care as people had time and more disposable income to indulge themselves given the restrictions under which they were living at the time. However, even after restrictions were lifted,…

Skin care saw a rebound in retail volume and current value sales in 2022 as demand patterns started to normalise post-pandemic. With the majority of skin care brands imported to the country, global inflation is driving up unit prices of premium…

During the height of the pandemic, consumers were not allowed to leave home while non-essential retailers were forced to close. As they were unable to access their favourite products, consumers who needed to purchase the premium skin care or sun care…

Premium beauty and personal care witnessed robust current value growth during 2022 although overall value remained well below pre-pandemic levels. The COVID-19 pandemic had a hash impact on retailers with beauty specialist retailers’ stores closed…

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…

Toothpaste registered a slight increase in retail volume sales in 2022, although growth was lower than in the previous year. Sales are concentrated on value brands sold in the traditional channel that normally have low prices and deliver basic…

Despite its small size, men’s skin care is growing at a rapid rate, led by direct selling brands and dermocosmetic products. The growing trend among Peruvian women towards skin care in a bid to achieve a natural and young looking appearance is also…

Men’s grooming began its recovery from the COVID-19 pandemic in 2022. After two years of consecutive decline, demand is rising as socialising becomes more prominent and workers return to the office. In 2020, home seclusion led consumers to swap…

2022 was a year of high inflation in Peru and beauty and personal care did not escape unscathed. Even though it remained in single digits, at just less than 9%, inflation was the highest level it had been in 26 years. The increase in dollar exchange…

Mass beauty and personal care made a strong recovery in 2022 following the slump in current value sales caused by the COVID-19 pandemic. Led by imported brands, the category registered stronger growth rates compared to premium products as…

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

Hair care saw a rebound in retail volume and value sales during 2022 after two years of negative rates caused by the COVID-19 pandemic resulted in less frequent use of hair care. With consumers returning to normal lifestyles out of the home demand…