Beauty and Personal Care

Hair care saw a rebound in retail volume and value sales during 2022 after two years of negative rates caused by the COVID-19 pandemic resulted in less frequent use of hair care. With consumers returning to normal lifestyles out of the home demand…

Fragrances was the most dynamic beauty and personal care category in 2021, after seeing one of the heaviest losses in 2020. This growth was triggered in part by the increased demand resulting from people resuming their activities outside the home and…

Fragrances recorded positive sales in 2022 as consumers returned to outdoor and social activities where fragrances are more commonly worn. Companies in mass fragrances are concentrated in the direct selling channel and innovation has been a constant…

After two years of mobility restrictions and limited time spent outdoors, Peruvians were able to enjoy summer and visit beaches almost as freely as they did before the onset of the pandemic. This paved the way for a return to social norms with people…

Depilatories witnessed slower retail volume and current value growth in 2022 compared to the previous year. Demand for razors and blades continued to recover from the COVID-19 pandemic, as consumers took to shaving more frequently now that they were…

Given that deodorant consumption in Peru is still seasonal and related to social occasions, the lifting of COVID-19 related restrictions during 2022 benefited sales of deodorants with the category’s recovery enabling sales to reach near pre-pandemic…

Deodorants returned to positive value growth in 2022 following two years of negative growth when the COVID-19 pandemic led to weaker growth due to home seclusion. The growing issue of deodorant smuggling from Argentina has taken its toll on formal…

After two years of mobility restrictions and considerably reduced time spent outside the home, Peruvians were able to restart their social lives in 2022. Schools and universities re-opened and jobs returned to the workplace, creating the space for a…

Colour cosmetics had a prosperous year in 2022 with both retail volume and current value growth rising on 2021 levels. The shift back to normal lifestyle outside of the home has made the physical shopping experience more desirable again. Consumers…

Peru has been experiencing a sustained increase in prices since 2021, which worsened in 2022. This price increase was seen across most consumer goods categories and services.

Beauty and personal care in Bolivia witnessed a strong recovery in 2022 with retail volume and current value sales both returning to healthy growth. Manufacturers benefitted from the full relaxation of COVID-19 restrictions in the second half of…

The COVID-19 pandemic demonstrated the importance of engaging in stringent hygiene practices. Although pandemic-related restrictions have been removed and the number of cases radically decreased, hygiene habits have been maintained by some consumers…

Bath and shower witnessed a decrease in sales for the second consecutive year in 2022 as demand continued to fall after the fluctuations of recent years. There was an extraordinary rise in bath and shower sales at the height of the pandemic in 2020…

With strong penetration in the Peruvian market, baby wipes is not only the largest category in baby and child-specific products but the fastest growing.

Baby and child-specific products witnessed an increase in value sales in 2022, driven mainly by the return of students in schools during the second half of the year. With children and babies spending more time playing outside and in day care/school,…

The beauty and personal care market sustained strong positive growth in 2022 after recovering from the worst of the pandemic in 2020 and 2021 as pandemic-related restrictions were lifted. However, on a category basis, demand remained slow for…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…