Beauty and Personal Care

Sun care recorded strong growth in 2022 as Bolivians resumed outdoor activities following the complete relaxation of pandemic restrictions. Students have returned to university and schools and COVID-19 concerns have reduced as the vaccine was rolled…

Skin care saw a rebound in retail volume and current value sales in 2022 as demand patterns started to normalise post-pandemic. With the majority of skin care brands imported to the country, global inflation is driving up unit prices of premium…

Premium beauty and personal care witnessed robust current value growth during 2022 although overall value remained well below pre-pandemic levels. The COVID-19 pandemic had a hash impact on retailers with beauty specialist retailers’ stores closed…

Toothpaste registered a slight increase in retail volume sales in 2022, although growth was lower than in the previous year. Sales are concentrated on value brands sold in the traditional channel that normally have low prices and deliver basic…

Men’s grooming began its recovery from the COVID-19 pandemic in 2022. After two years of consecutive decline, demand is rising as socialising becomes more prominent and workers return to the office. In 2020, home seclusion led consumers to swap…

Mass beauty and personal care made a strong recovery in 2022 following the slump in current value sales caused by the COVID-19 pandemic. Led by imported brands, the category registered stronger growth rates compared to premium products as…

Hair care saw a rebound in retail volume and value sales during 2022 after two years of negative rates caused by the COVID-19 pandemic resulted in less frequent use of hair care. With consumers returning to normal lifestyles out of the home demand…

Fragrances recorded positive sales in 2022 as consumers returned to outdoor and social activities where fragrances are more commonly worn. Companies in mass fragrances are concentrated in the direct selling channel and innovation has been a constant…

Depilatories witnessed slower retail volume and current value growth in 2022 compared to the previous year. Demand for razors and blades continued to recover from the COVID-19 pandemic, as consumers took to shaving more frequently now that they were…

Deodorants returned to positive value growth in 2022 following two years of negative growth when the COVID-19 pandemic led to weaker growth due to home seclusion. The growing issue of deodorant smuggling from Argentina has taken its toll on formal…

Colour cosmetics had a prosperous year in 2022 with both retail volume and current value growth rising on 2021 levels. The shift back to normal lifestyle outside of the home has made the physical shopping experience more desirable again. Consumers…

Beauty and personal care in Bolivia witnessed a strong recovery in 2022 with retail volume and current value sales both returning to healthy growth. Manufacturers benefitted from the full relaxation of COVID-19 restrictions in the second half of…

Bath and shower witnessed a decrease in sales for the second consecutive year in 2022 as demand continued to fall after the fluctuations of recent years. There was an extraordinary rise in bath and shower sales at the height of the pandemic in 2020…

Baby and child-specific products witnessed an increase in value sales in 2022, driven mainly by the return of students in schools during the second half of the year. With children and babies spending more time playing outside and in day care/school,…