Beauty and Personal Care

A significant proportion of baby and child specific products are imported from Colombia and so the category is dependent on the supply chain working efficiently across borders. In 2021, national strikes lasted for some 50 days causing severe…

The falling number of COVID-19 cases and the less severity of symptoms meant Ecuadorians were far less concerned about contracting the virus in 2022, and so compulsive hand washing decreased considerably. As sales of bath and shower began to…

Ecuador witnessed a slight economic recovery in 2022 following the decline caused by the COVID-19 pandemic. During the second half of 2021, a nationwide vaccination plan was launched that successfully reduced the threat of COVID-19. Although there…

During the pandemic, demand patterns changed substantially due to the use of face masks in most public places. Consumers chose to limit the use of lip products as they stain the face mask as did other types of facial make-up. Consequently, these two…

Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in…

The lack of social gatherings and events during the pandemic led to lower use of depilatory products in Ecuador. However, with the impact of COVID-19 dissipating in 2022, social gatherings have once again become more widespread triggering the start…

In 2022, the fragrance category witnessed a strong rebound in sales after a sizeable decline following the pandemic. The first few months of the year were affected by the omicron variant, but after these restrictions were abolished and social…

Stress-related problems have been on the rise among the Ecuadorian population since the pandemic, with economic problems only adding to the list of growing concerns. The general feeling of stress within the country has led to higher numbers of people…

A large proportion of mass fragrances and colour cosmetics sales are made through the direct selling channel in Ecuador. Direct selling was hard hit during the pandemic, with many of the sellers in this channel becoming inactive as orders reduced for…

In recent years there has been a significant increase in men’s cosmetic shampoos aimed at strengthening hair and preventing hair loss. Rising levels of generalized stress in Ecuadorian society has impacted men and women in recent years, with hair…

During the review period, a number of small brands of locally produced mouthwashes witnessed solid growth, including the domestic alcohol brand Weir that has extended its portfolio to include mouthwashes. Local brands have sought to take advantage of…

Premium fragrances witnessed a significant improvement in 2022 as consumption continued to recover post-pandemic. However, current value sales still remain below pre-pandemic levels. The return of international travel in 2022 has led to an increase…

Retail developments have played a fundamental role in the growth of skin care. The proliferation of pharmacies across the country has spearheaded growth of skin care led by Fybeca, which has increased the number of retail outlets with an emphasis on…

After the sharp decline seen during the pandemic, sun care made a strong recovery in 2022, with retail volume sales nearing pre-pandemic levels. As cases of COVID-19 decreased in 2022, travel restrictions on mobility were also relaxed. Domestic…