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Beauty and Personal Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

 
Country Report

Sun Care in Guatemala

May 2021

Value sales of sun care recorded a 7% decline in 2020, due to home seclusion and the outbreak of COVID-19. This decline in sales compared to growth of 6% the previous year. With a travel ban and restricted movement outside of the home due to COVID-19…

USD 1,195
Country Report

Skin Care in Guatemala

May 2021

Value sales of skin care declined by 1% in 2020, compared to positive growth of 5% in 2019. While a decline was recorded, many areas in skin care continued to record positive growth, which helped the landscape avoid a more significant decline. Some…

USD 1,195
Country Report

Premium Beauty and Personal Care in Guatemala

May 2021

Premium brands suffered steeper declines compared to mass products in 2020, with the outbreak of COVID-19 increasing financial insecurity and leading to a double-digit decline of 24%, compared to a 7% decline on the mass landscape. Consequently, some…

USD 1,195
Country Report

Oral Care in Guatemala

May 2021

Value sales of oral care recorded a 1% growth in 2020, a stifled result compared to 6% recorded in 2019, prior to the outbreak of COVID-19. Therefore, while value sales suffered due to the outbreak and increased price sensitivity, the essential…

USD 1,195
Country Report

Men's Grooming in Guatemala

May 2021

Due to the outbreak of COVID-19 in the country, men’s grooming recorded a value decline in 2020, with lockdown and ongoing home seclusion reducing grooming routines. This led to a value decline of 16%, which can be compared to growth of 4% the…

USD 1,195
Country Report

Mass Beauty and Personal Care in Guatemala

May 2021

Value sales of mass beauty and personal care declined by 7% in 2020, impacted by the outbreak of COVID-19, with value growth having recorded a 5% uplift in 2019. With many consumers working from home and other unemployed as a result of the outbreak,…

USD 1,195
Country Report

Hair Care in Guatemala

May 2021

Hair care was negatively impacted by the outbreak of COVID-19 in 2020, recording a value decline of 2% compared to growth of 6% in 2019. The bulk of this decline came from salon professional hair care, which recorded a significant value decline of…

USD 1,195
Country Report

Fragrances in Guatemala

May 2021

Value sales of fragrances declined by 25%, being one of the area’s most severely impacted by the outbreak of the virus. Lower social interaction, working and exercising from home, the ban on concerts, closure of nigh centres, and recommendation of…

USD 1,195
Country Report

Depilatories in Guatemala

May 2021

Due to the outbreak of COVID-19 in 2020, value sales of depilatories declined by 3%, compared to 6% growth in 2019. Due to increased price sensitivity as a result of the pandemic, many local low-income women did not deem these products to be…

USD 1,195
Country Report

Deodorants in Guatemala

May 2021

Deodorant sales were not as negatively impacted as many other product areas in 2020, with consumers continuing to use the item as part of their hygiene routine. Nevertheless, sales slowed down because people stayed at home more often, reducing the…

USD 1,195
Country Report

Colour Cosmetics in Guatemala

May 2021

Value sales of colour cosmetics declined by a significant 23% in 2020, being one of the area’s most negatively impacted by the COVID-19 virus in Guatemala. With restrictions put in place across the country, many consumers were forced to remain at…

USD 1,195
Country Report

Beauty and Personal Care in Guatemala

May 2021

Due to the outbreak of COVID-19 in 2020, beauty and personal care recorded a value decline of 7%, compared to value growth of 5% the previous year. This decrease in sales was due to increased price sensitivity, partnered with home seclusion and lack…

USD 2,750
Country Report

Bath and Shower in Guatemala

May 2021

Due to the outbreak of COVID-19 in 2020, which boosted interest in health and wellness across the country, sales of bath and shower recorded double-digit value growth of 12% in 2020. This is compared to a much lower growth of 5% in 2019. This boost…

USD 1,195
Country Report

Baby and Child-Specific Products in Guatemala

May 2021

Due to the outbreak of COVID-19 in Guatemala, current value sales of baby and child-specific products declined by 2% in 2020, which compares to 6% growth the previous year. Demand for baby and child-specific products declined as concerns over…

USD 1,195
Strategy Briefing

Colour Cosmetics in Latin America

Oct 2017

The colour cosmetics market in Latin America managed to keep its head above water over 2011-2016. The category recorded a CAGR of 1.7% despite a decline in value occurring towards the end of the period, Chile and Argentina offsetting the impact of…

USD 1,325
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Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

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Beauty and Personal Care Quarterly Statement Q4 2021

Q4 2021 forecast shows slight downgrade in global beauty, but most of the top 10 beauty markets were upgraded for 2025 projections in Q4 2021. A higher…

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Henkel AG & C0 KGaA In Beauty And Personal Care

Henkel recorded another year of positive growth in beauty in 2020, however the company continues to perform below industry average due to its narrow product…

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