Beauty and Personal Care

After a partial sales recovery in 2021, demand for sun care strengthened further in 2022, with sales exceeding pre-pandemic levels. The category experienced healthy growth during 2022, mainly due to the almost complete recovery of domestic tourism,…

Skin care continued to see dynamic growth in current value terms in 2022, continuing on from the strong performance seen in 2021. Sales of skin care were strongly favoured by growing trends towards self-care and wellness, paired with an increased…

Premium beauty and personal care witnessed dynamic growth in current value terms in 2022, albeit slightly slower compared to 2021. Premium beauty and personal care outpaced the growth of the mass segment. However, the gap between the growth of the…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Men's grooming in Mexico continues to face certain challenges. Men's skin care in particular still has relatively low penetration due to perceptions around masculinity which are limiting usage. While there is a growing customer base for men’s…

The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as…

Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…

Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in…

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…