Beauty and Personal Care

With strong penetration in the Peruvian market, baby wipes is not only the largest category in baby and child-specific products but the fastest growing.

The COVID-19 pandemic demonstrated the importance of engaging in stringent hygiene practices. Although pandemic-related restrictions have been removed and the number of cases radically decreased, hygiene habits have been maintained by some consumers…

Peru has been experiencing a sustained increase in prices since 2021, which worsened in 2022. This price increase was seen across most consumer goods categories and services.

After two years of mobility restrictions and considerably reduced time spent outside the home, Peruvians were able to restart their social lives in 2022. Schools and universities re-opened and jobs returned to the workplace, creating the space for a…

Given that deodorant consumption in Peru is still seasonal and related to social occasions, the lifting of COVID-19 related restrictions during 2022 benefited sales of deodorants with the category’s recovery enabling sales to reach near pre-pandemic…

After two years of mobility restrictions and limited time spent outdoors, Peruvians were able to enjoy summer and visit beaches almost as freely as they did before the onset of the pandemic. This paved the way for a return to social norms with people…

Fragrances was the most dynamic beauty and personal care category in 2021, after seeing one of the heaviest losses in 2020. This growth was triggered in part by the increased demand resulting from people resuming their activities outside the home and…

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

2022 was a year of high inflation in Peru and beauty and personal care did not escape unscathed. Even though it remained in single digits, at just less than 9%, inflation was the highest level it had been in 26 years. The increase in dollar exchange…

Despite its small size, men’s skin care is growing at a rapid rate, led by direct selling brands and dermocosmetic products. The growing trend among Peruvian women towards skin care in a bid to achieve a natural and young looking appearance is also…

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…

During the height of the pandemic, consumers were not allowed to leave home while non-essential retailers were forced to close. As they were unable to access their favourite products, consumers who needed to purchase the premium skin care or sun care…

The pandemic stimulated growing interest among Peruvians in skin care as people had time and more disposable income to indulge themselves given the restrictions under which they were living at the time. However, even after restrictions were lifted,…

The use of sun protection in Peru is strongly associated with outdoor activities and for this reason a large percentage of sales occur during summertime (December through March) when people would normally spend more time outside the home. With the…