Beauty and Personal Care

In 2022, sun care achieved double-digit growth in both retail volume and current value terms, influenced by a significant increase in the number of holiday trips by Uruguayans and a surge in outdoor activities. The summer season witnessed a large…

Skin care was among the better performing categories within beauty and personal care in 2022. Retail volume and current value growth was supported by stronger sales of premium brands, especially in body care. Although some consumption shifted…

The premium segment witnessed a second year of significant current value growth supported by a natural recovery in category sales. This followed the elimination of COVID-19 pandemic restrictions and face masks that significantly limited the use of…

Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…

Men’s grooming recorded significant current value growth in 2022 driven in part by the solid performance of premium fragrances. Overall, men are taking a greater interest in their personal appearance, with some more inclined to trade up to premium…

Uruguayans became more price sensitive in 2022, as the inflation rate rose further above average levels and the cost of living put a further squeeze on household budgets. As a consequence, consumers have become highly responsive to discounts in the…

Hair care witnessed a decline in retail volume sales in 2022, with standard shampoo most heavily affected. With border restrictions relaxed, a significant percentage of Uruguayans from border towns are buying cheaper products in Argentina, with…

Fragrances enjoyed a second year of retail volume growth in 2022, with current value sales achieving strong double-digit increases. Much of this growth is linked to strong performance in premium fragrances, reflecting the global trend towards…

Depilatories witnessed slight growth in current value sales in 2022, but faced a sharp decrease in volume. As in other categories, this is linked to the significant price differential between depilatories sold in Uruguay and Argentina. It is very…

In 2022, deodorants suffered a moderate decrease in retail volume sales, caused by the large price difference between products sold in Uruguay and Argentina. Many Uruguayans cross the border to purchase deodorants at cheaper prices in Argentina. In…

The colour cosmetic category had an outstanding year in 2022 with significant double-digit growth in both retail volume and current value sales. The gradual re-opening of the economy and the full relaxation of pandemic restrictions has increased…

In 2022, beauty and personal care saw a decline in retail volume sales as demand waned in some product categories, although current value growth remained robust. The most critical factor in 2022 has been the exchange rate between Argentina and…

Bath and shower saw a weaker performance in 2022 following two years of robust growth. The relaxation in hygiene measures post-pandemic has reduced demand in some categories like hand sanitisers. Consumption has also been negatively impacted by a…

In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market…